Samsung 77" S95F Smart 4K OLED AI TV (2025) with Tizen OS
With Product CareTM You can relax knowing Your purchase comes with additional protection. Discover all of the benefits Product CareTM brings you:
Certainty
With Product CareTM you have certainty that your product is covered for a specific period of time. If, during the Product CareTM term, your product fails to operate as a result of an Eligible Fault*, we will provide a one-off replacement of Your Product.
Coverage period
1, 2, 3, or 4 year protection terms available for eligible products.
Type of Cover
With Product CareTM You have certainty that your product is covered for a specific period for an Eligible Fault and that you will obtain a replacement product.
Coverage for an Eligible Fault*
This may include mechanical, electrical and/or electronic failure which becomes apparent from normal use of your product over time, or involves condensation, humidity, corrosion caused by airborne sulphur, internal overheating and dust.
All freight and service call out fees covered
If your product suffers an Eligible Fault, all freight and service call out fees related to assessment, replacement or repair of your product are covered.
Transferable
If you sell or gift your product with Product CareTM, your Product CareTM and any unredeemed benefits of your Product CareTM can be transferred to the new owner of your product.
International Coverage
We provide you with international coverage so you are protected even when you are on the move.
Support
Our experienced support team ensures that the assessment, replacement or remedy process under your Product CareTM is a convenient experience. Whether you are experiencing a product fault or needing
technical assistance, our team is here to provide support every step of the way.
Customer Care Team
Call our assistance helpline on 0800 884 006 to speak with our Customer Care team who are available to help you with any enquiries or questions you may have.
Our team are available Monday to Friday 8:30am to 5:30pm (NZ standard time).
Easy Claim Process
Making a claim under your Harvey Norman Product CareTM is simple and we are here to help you through every step of the process. Simply:
If you purchased your Product Care plan on or after 1 August 2022, Call our Customer Care team on 0800 884 006 or visit http://www.productcarenz.assurant.com Or If you purchased your Product Care plan prior to 1 August 2022, Call the Customer Care team on 0800 848 444 or visit http://www.productcareclaims.co.nz
Have your original purchase receipt handy to register the details of your claim.
Your product will be assessed and if it fails to operate as a result of an Eligible Fault*, you will be entitled to a replacement of your product.
Advantage
Having Product CareTM with your purchase means you can enjoy a range of special benefits that are exclusive to you and will help you enjoy the experience of your new product even more.
Fifty (50) 6” x 4” Photo Prints per year
One (1) PC Health Check per year
Laundry Cover*
Food Spoilage*
Technical Assistance available on White Goods and Audio Visual products.
Call our toll-free assistance helpline on 0800 400 481.
Exclusive Discounts*
$10 off any Canvas, Photo Book or Photo Gift
25% off one (1) Tech Team Service per year
25% off one (1) Microsoft 365 or Internet Security instore license renewal per year
20% off a Full Set of Printer Ink or Toner Replacements per year
25% off a Photo Album or Frame per year
25% off a Mobile, Tablet or Camera Accessory
25% off a Laptop Bag or Sleeve
25% off a Headphone or Portable Speaker
25% off a Keyboard & Mouse
20% off Power Protection
20% off an Audio Visual Accessory
20% off a Local Delivery (Store to Door) with your next Appliance or TV Purchase
10% off a Coffee Accessory
10% off a Cooking Appliance Accessory
10% off a Fridge Accessory
20% off a Floor Care Accessory
*There are exclusions and limitations to Product CareTM. This section should always be read in conjunction with the Terms and Conditions for Product CareTM.
Samsung 77" S95F Smart 4K OLED AI TV (2025) with Tizen OS
Samsung 77" S95F Smart 4K OLED AI TV (2025) with Tizen OS
$8,800
Samsung 77" S95F Smart 4K OLED AI TV (2025) with Tizen OS
Available on 50 months of equal Interest Free instalments:
$176^
approximately per month
^ Total repayments $8,800 (excluding fees). Payment is required monthly. Min purchase applies. Offer ends 24/12/2025. Exclusions, T&Cs & fees apply incl. a $55 Gem Visa estb. fee & annual fees ($65 Gem Visa (charged $32.50 half yearly)/$65 Gem CreditLine (charged $32.50 half yearly)). Interest rate (currently Gem Visa 29.49% p.a./CreditLine 29.95% p.a.) applies after any interest free term ends. Credit provided by Latitude Financial Services Ltd. For cash advances, an interest rate of 29.95% p.a. and fees of $2 Gem Visa/$6 Gem CreditLine applies. Further information on rates and fees can be found at gemfinance.co.nz. How it works
Gem Finance Interest Free
Available on participating Gem credit cards.
New to Gem? Follow the steps below to apply for a Gem Visa now.
Apply Online
Complete your online application in just 10-15 minutes
Credit Check
Submit income, employment details, and expenses. Include proof of income by sharing your online statement or uploading income documents.
Provide Identification
All applicants must provide a form of identification, e.g., NZ driver's license, NZ Passport, or International Passport.
Please note this product is not available in all stores but can be ordered.
Delivery expectation: 1-2 weeks This item is available by special order and may not be stocked in stores. Purchase online today to secure your product. For more information, please contact your local Harvey Norman store.
Immerse yourself in breathtaking visuals with the Samsung 77" S95F Smart 4K OLED AI TV (2025). Powered by the NQ4 AI Gen3 Processor and OLED HDR Pro, every scene comes to life with stunning clarity. Experience seamless 4K 165Hz gameplay with Motion Xcelerator, while Samsung Vision AI and Bixby simplify smart home control. Plus, One UI Tizen offers a truly personalised interface, secured by Samsung Knox for your peace of mind.
Key Overview
OLED TV
4 Star Energy Rating
791 kWh/year Energy Consumption
4K (3840 x 2160) Resolution
Built-in Apps and Streaming Services
Includes a SolarCell Remote (Battery not required)
Works with SmartThings, Philips Hue, and Xbox App
Supports Bixby, Amazon Alexa Compatible, and Amazon Alexa Built-in
Product Highlight
Stunning Visual Performance: Powered by the intelligent NQ4 AI Gen3 Processor with 128 neural networks, the Samsung 77" S95F OLED AI TV (2025) enhances both image and sound for an exceptional entertainment experience1. Its OLED HDR Pro2, AI HDR Remastering, HDR10+ Gaming, and HDR10+ Adaptive work together to deliver deep blacks, rich contrast, and dynamic visuals in every scene. With 4K AI Upscaling Pro1, self-lit pixels, and an anti-reflection screen, every frame appears sharp, smooth, and lifelike.
Brilliant AI Technology: The S95F AI TV offers an intelligent viewing experience powered by Samsung Vision AI and Bixby, allowing you to control smart home devices and handle multiple commands effortlessly3. Its AI Mode automatically adjusts picture and sound to match your environment and content. Additionally, Adaptive Sound Pro ensures clear audio4, while the Pet Care feature provides pet-friendly entertainment5.
Fluid Motion Performance: Thanks to Motion Xcelerator, the Samsung AI TV delivers ultra-smooth and crisp visuals for gaming up to 4K 165Hz6. Its dynamic refresh technology and AI Motion Enhancer Pro ensure seamless motion clarity and responsiveness for an immersive experience.
Powerful Sound Delivery: Bring immersive audio to your living room with the unit’s powerful 70W output and 4.2.2 channel speaker system. Adaptive Sound Pro and Object Tracking Sound+ keep sound perfectly aligned with the action, while Dolby Atmos and Q-Symphony deliver a true cinematic surround experience.
Customise Your TV Viewing: This smart AI TV offers a personalised and secure experience powered by One UI Tizen7. It supports Samsung Daily+, which provides health, work, and lifestyle apps8, and features the Daily Board that displays useful widgets even when the screen is off9. Plus, Samsung Knox Security protects your data from malicious apps and phishing threats across all connected SmartThings devices10.
1Viewing experience may vary according to types of content and format. Upscaling and 4K AI Upscaling may not apply to PC connection and Game Mode.
2The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.
3Voice command and multi-turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). Not all accents, dialects, and expressions recognised. Q8F and above support TV remotes. U8000F needs a SmartThings mobile remote.
4Experience may vary depending on the content and environment.
5Real-time streaming and mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and its available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
64K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.
7Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.
8Samsung is not responsible for any third-party services, and is not liable for any damages caused by any third-party services.
9Supported widgets vary by region and are subject to change without notice.
10Samsung Know Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software is required.
Samsung 77" S95F Smart 4K OLED AI TV (2025) with Tizen OS is rated
4.7 out of
5 by
243.
Rated 5 out of
5 by
RGCH32 from
This TV has an amazing screen[This review was collected as part of a promotion.] So I finally pulled the trigger and got the Samsung S95F OLED, and wow, I'm seriously impressed, especially with how it handles my bright living room. That was my biggest worry with going OLED, but honestly, it's a non-issue. Even with the afternoon sun streaming in, the picture is still vibrant and punchy. I can actually see everything clearly without having to squint or close all the curtains – it's a total game-changer!
The colors are just incredible, those deep blacks really make everything pop, and the detail is insane. But the best part is definitely how bright this thing gets.
Date published: 2025-04-19
Rated 5 out of
5 by
TechLoverAiden from
Best OLED Experience for Movies & Gaming[This review was collected as part of a promotion.] I’ve been using the Samsung S95F 65” OLED and it completely transformed my daily entertainment. From streaming movies to gaming, every detail comes to life with stunning colors and perfect contrast. The AI-powered picture and sound make every scene feel cinematic, and the screen’s fast refresh rate makes gaming incredibly smooth. I use it for everything – work, school, sports, and just relaxing after a long day. It’s stylish and fits perfectly in my living space, making every moment more enjoyable. This TV isn’t just for watching – it’s part of my daily routine and truly elevates every activity.
Date published: 2025-09-22
Rated 5 out of
5 by
Taznan from
Top Notch TV[This review was collected as part of a promotion.] I first saw this tv at a store and it caught my eye. So I decided to buy it online and after I go it set in my bedroom I fell in love with it. The clarity and smoothness of the picture took me to another dimension like I was right there in person in the show. The tv has a lot of seasons that you can set/select your preferences. I also recommend that you hook up a sound bar which will make you feel you’re in a theater. My last words would be if you’re in the market for a new tv then this would be the one to get.
Date published: 2025-09-11
Rated 5 out of
5 by
Kooler from
Outstanding TV for Image Quality and Functionality[This review was collected as part of a promotion.] Have been a Sony user for decades for image quality. This Samsung has me questioning why I didn't switch sooner. This model has an outstanding image, and the AI is adept at producing the best of whatever content type it receives. It's streaming capabilities and functions leaves the previous TV in the dust. It's ability to detect and utilize the soundbar without any input was a bonus. I would have no issue in recommending this TV to anyone I know. Any acquaintances that have popped in have asked what model they are viewing. This is a stunning, well thought out product with a small intuitive remove.
Date published: 2025-07-30
Rated 1 out of
5 by
HomeTheaterEnthusiast from
Powerboard issue on 83" S95F - Do NOT buy[This review was collected as part of a promotion.] Do NOT buy the 83" variant of the S95F. The power board for this size has major issues causing the TV to restart in high brightness scenes.
My unit started having issues within 2 days and I thought I got a lemon. However, my replacement unit started having the same issue after 4 days. I returned the 2nd unit as well and replaced with 83" LG G5 and couldn't be happier. The G5 has been running flawlessly.
A quick reddit search will surface that Samsung OLED TVs have power board issues. There are hundreds of complaints online.
Its unfortunate since the picture quality is near perfect but Samsung QC issues are worse than a start up. Samsung, please improve your QC process.
Date published: 2025-07-26
Rated 4 out of
5 by
BrightBlaze from
Stunning display, mediocre OS[This review was collected as part of a promotion.] The matte finish on this exceptionally bright QD-OLED really cuts back on reflections extremely. Finally, even having a unfortunately situated window close by, is not a dealbreaker for OLED anymore.
As fantastic the image quality is however, as disappointing is the newest version of Tizen OS. It's an ad-riddled experience, that tries to sell you subscriptions on nearly every screen, even if you uninstall every single app. There was a small issue that prevented me from streaming content from my NAS, but reddit came through on this one.
All in all, a great TV, but only 4* as I long for the days where you could turn on your TV, without it trying to 'bully' you in signing up for yet another subscription service.
Date published: 2025-09-08
Rated 1 out of
5 by
Duckster from
Samsung TV OLED S95F[This review was collected as part of a promotion.] This is the worst TV I have ever owned. The picture is great but the technology is flawed. I upgraded from a Samsung 49” bought in 2017 to a 55” bought in 2025. I never had any problems with syncing to my Bose 650 Sound System on the old TV. But the new TV will not relinquish control to the Bose. It keeps its own speakers on which causes competition with the Bose speakers giving them echo. If you mute the Samsung the icon flashes on and off the screen. Periodically the whole system just turns off. Also when I use the cable TV remote, the whole system turns off. I have called Bose and Samsung support multiple times but no one can fix these problems. I believe the problem is the Samsung thinks it’s so smart it overrides the settings I set. I guarantee my next TV will be an LG.
Date published: 2025-09-10
Rated 5 out of
5 by
Insider36 from
Matte coating done right.[This review was collected as part of a promotion.] The S95F has been great so far. I have two large windows in my living room and my old tv would always have glare. This one handles it much better to the point of it being almost invisible. The blacks are still inky and the colors don’t look washed out like with older matter screens.
Plenty of connections for my 4k blue ray and console. Games look gorgeous on this thing making them so immersive.
Design and look are on point. One connect box has plenty of flexibility for mounting.
Sports look great. Saw the final four championship and my friends were blown away.
We aim to dispatch orders within 2 days. Delivery costs are calculated based on your location and the size of your order. Furniture may take up to 8 weeks to deliver as most products are made specifically for your order. Some Customer Direct products are shipped from overseas and may take longer to arrive. Some goods may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.
Easy returns
If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (
conditions apply).
What's in the box
1 x TV
1 x Pedestal Stand
1 x SolarCell Remote
1 x Slim One Connect Box
2 x One Connect Cables
1 x User Guide
Terms & Conditions
Terms & Conditions
Offer Terms
*Free local standard delivery is within 50km radius of the store or additional charges will apply. Excludes delivery to the outer islands including Waiheke Island and Stewart Island. Excludes balcony & crane lifts. Excludes installation and removal of the old TV(s). Terms and conditions apply, see store for details. Offer ends 19/12/2025.
Questions & Answers
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Product Care
Product Care
With Product CareTM you can relax knowing Your purchase comes with additional protection.
Discover all the benefits Product CareTM brings you:
Certainty
With Product CareTM you have certainty that your product is covered for a specific period of time. If, during the Product CareTM term, your product fails to operate as a result of an Eligible Fault*, we will provide a one-off replacement of Your Product.
Support
Our experienced support team ensures that the assessment, replacement or remedy process under your Product CareTM is a convenient experience. Whether you are experiencing a product fault or needing toll free technical assistance, our team is here to provide support every step of the way.
Advantage
Redeem exclusive Additional Benefits which will help you maintain your product and assist in an additional purchase.
There are exclusions and limitations to Product CareTM. This section should always be read in conjunction with the Terms and Conditions for Product CareTM.
Avoid shipping charges and pick up your order from your local Harvey Norman store, Simply buy online, select the Free pick up in store option and your selected store will let you know when your order is ready to pick up.
Some items may take longer to be made available for pickup if a product is currently not in stock. A staff member will contact you where this occurs.
Delivery
Have your order delivered to your home or office ANYWHERE in New Zealand. For in stock items, your order should arrive within 2 - 5 business days. Some items may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.
Some Furniture & Bedding items may take up to 8 weeks to deliver as products are not stocked in store or are made specifically for your order. Contact your local Harvey Norman store for an indication of timeframe.
Terms & Conditions
Offer Terms
*Free local standard delivery is within 50km radius of the store or additional charges will apply. Excludes delivery to the outer islands including Waiheke Island and Stewart Island. Excludes balcony & crane lifts. Excludes installation and removal of the old TV(s). Terms and conditions apply, see store for details. Offer ends 19/12/2025.