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Immerse yourself in the cinematic realism offered by the TCL 98" P7K Smart 4K QLED TV. Engineered to redefine your entertainment experience, this television boasts an advanced AiPQ Processor with different AI enhancements. It also features Colorful Quantum Crystal, Dolby Vision, HDR10+, and HVA Panel to ensure stunning image quality. Plus, it runs on the intuitive Google TV OS, so you can seamlessly navigate between apps, settings, and content.
Key Overview
- 98” Smart TV
- Quantum dot LED (QLED)
- 6 Energy Star Rating
- 4K (3840 x 2160) Resolution
- 120-144Hz Refresh Rate
- Game Accelerator Technology
- Bluetooth (v5.4) Wi-Fi (v5) & LAN Connectivity
- Freestanding or Wall Mountable Installation
Product Highlights
- Your Cinematic Escape: Make your media come alive with the TCL P7K Smart 4K QLED TV. Delivering vibrant and faithful visuals, this TV perfectly combines advanced Colourful Quantum Crystals, Quantum Dot Technology, and Bionic Colour Optimisation Technology. It also boasts Dolby Vision for immersive scenes, MEMC Algorithm for fluid motion, HVA Panel for bold contrast, and Multiple Eye Care Technologies for comfortable viewing.
- Masterful Engineering: Enjoy a smooth streaming experience, as this TCL Smart TV is powered by a cutting-edge AiPQ Engine that processes content flawlessly with sharp 4K quality. It also packs more advanced features like AI Clarity, AI Colour, AI HDR, AI Contrast, and AI Motion to enhance imaging performance.
- Immersive 3D Sounds: Lose yourself in the action with the integrated DTS Virtual:X Technology, which delivers enveloping sounds you can feel above, beside, and behind you. In addition, it offers Dolby Atmos for crystal-clear, three-dimensional audio.
- Smart Entertainment Hub: With its Google TV OS, you can seamlessly find your favourite shows across various streaming services as well as get suggestions based on your interests*. It also equips Chromecast for direct streaming from your phone and Hey Google for voice controls. Moreover, this TV is WiFi-enabled, allowing easy management using the TCL Home App.
- Edge-to-Edge Brilliance: Beautifully incorporate the P7K Smart TV into your home! It boasts a modern black finish and a metallic bezel-less design that is sure to complement any interior. It also comes with a built-in stiffener, making it 14% thinner**.
*To enjoy all smart features and services on your Google TV, a Google Account, a free TCL account, and a reliable broadband internet connection are required. Some apps and content may also require subscriptions, which are not included.
**P7K thickness is 14% thinner than its predecessor P745, data from TCL lab tests.
TCL 98" P7K Smart 4K QLED TV (2025) with Google TV OS is rated
4.7 out of
5 by
26.
Rated 5 out of
5
by
Alex from
Amazing quality for the price point
Incredibly pleased with this tv. Sharp image, great colour and brightness even in a bright room, and Dolby Vision is far more impressive than I expected (especially Dolby Vision Dark Mode with the curtains closed/lights off). I don’t think you’ll get a better “lower end” tv than this in 2026.
Note: I recommend turning off motion clarity, noise reduction, digital noise reduction, and setting the extra sharpness to zero for the best image.
Date published: 2026-02-01
Rated 5 out of
5
by
JRus from
Monster tele
Best tele ive ever had. Clear as day and the controls are very easy to use
Date published: 2025-10-08
Rated 5 out of
5
by
Anonymous from
Fantastic TV for the price
I think this is an amazing TV for the price - it does everything that a TV should do. However, this is the first TV I've ever owned - I simply didn't need one - now I've got a house and guests come over, it's great to have it playing in the background to make socialising easy-going. So I really recommend this TV as its basic and relatively easy to set up.
Date published: 2026-01-05
Rated 2 out of
5
by
AnonymousTVReview from
Below par
Owned 2 Sony TVs over the past 20 years. I gave TCL P7K a chance due to the high reviews on Harvey Norman's website and elsewhere. There were hardly any negative comments. After setting it up, the colours appeared washed and faded, even after manipulating the settings. The motion processing was poor. Within 1 hour of setting it up I repackaged and returned it the next day and paid the "Sony tax"($390 more expensive) on the Bravia 3. Picture quality and motion processing was from a different universe. If you'll use the Tv everyday for hours, I'd go for the higher quality option and pay a bit more. The TLC isn't horrible, but you need to manipulate the settings and increase the motion smoothing to make it tolerable. LG and Samsung are other good options, but Samsung's motion processing is relatively poor.
Overall I would recommend the TCL for casual users (e.g., infrequent usage, news), but Sony remains king of the viewing experience.
Date published: 2026-05-05
Rated 4 out of
5
by
Anonymous from
Great tv for great price
Purchased this tv for around $450 on sale. Great quality picture and accessibility. Audio is definitely an upgrade from the older model led TV I had, but would recommend getting a sound bar for better distinction of sounds. Overall I think this is worth the purchase
Date published: 2026-01-22
Rated 5 out of
5
by
ChristieLynn from
Amazing quality
We recently purchased this 98 inch TV and it is amazing. The picture quality is so good. We recommend if you are buying this you will not be disappointed
Date published: 2025-11-11
Rated 5 out of
5
by
Arthur Dolan from
Great Product.
Great service from Harvey Norman. Ordered T.V online and everything was made so easy to " click & collect ". Communication was perfect and simple.
Date published: 2025-07-30
Rated 4 out of
5
by
Mickisixx from
TCL
Great tv for the price , very happy lots of features, also very lightweight easy to hand on the wall
Date published: 2025-09-15