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Revel in the breathtaking visuals offered by the Samsung 48" S90F Smart 4K OLED AI TV. A great addition to your home entertainment setup, this appliance highlights an NQ4 AI Gen3 Processor that renders optimised imaging performance across any media. It also utilises the feature-packed Tizen OS interface, making it easy to adjust your settings, find your favourite shows, and access firmware updates.
Key Overview
- 48” Smart TV
- Organic Light Emitting Diode (OLED)
- 4K (3840 x 2160) Resolution
- 100Hz Refresh Rate
- Motion Xcelerator 144Hz
- VRR & AMD FreeSync Support
- Eye Care Health Settings
- Bluetooth Audio
- App Enabled via SmartThings
Product Highlights
- Cinematic Picture Quality: Unleash the rich and crisp picture quality of the Samsung S90F Smart 4K OLED AI TV. Powered by NQ4 AI Gen3 Processor, this television delivers incredible imaging performance that brings your media to life. It also integrates advanced HDR10+ Adaptive for optimal clarity, no matter the lighting condition.
- Premium Look: With its slim and modern design, this Samsung Smart TV adds a touch of elegance to your home theatre. It also supports both freestanding and wall mounting installation* to perfectly fit your entertainment setup.
- Sound That Surrounds: Lose yourself in your movies, shows, and games. The S90F OLED AI TV equips a 2.1-channel speaker with Virtual ATMOS surround sound, enabling you to get fully immersed while watching.
- Intuitive User Experience: Navigating this unit is a breeze, as it runs on the intuitive and feature-packed Tizen OS interface. It also comes with a SolarCell Remote, so you can quickly switch apps and adjust playback whenever you need. Plus, it comes with Bixby and Alexa voice assistants for hands-free controls.
- Endless Entertainment Hub: Effortlessly find and access your various favourite content! The Samsung S90F TV supports a wide range of streaming services such as Disney+, Amazon Prime Video, Netflix, YouTube, Plex, Sky Sport Now, TVNZ+, and THREE Now**.
*Wall Mount Option sold separately.
**Streaming services may require subscriptions, which are not included.
Samsung 48" S90F Smart 4K OLED AI TV (2025) with Tizen OS is rated
4.7 out of
5 by
310.
Rated 5 out of
5
by
Gmac75 from
Great Quality, Great Price
[This review was collected as part of a promotion.] Delighted with my new 55" OLED S90F 4K Vision AI Smart TV. The picture quality and sound is tremendous. I was very attached to my old Samsung 55" Curve, which was over 10 years old, but it came time to upgrade to new technology and newer model. Delivery was fast and inexpensive, and after in the prevailing two weeks I've quickly discovered that I made the right choice buying Samsung
Date published: 2025-09-22
Rated 5 out of
5
by
KCSteve from
Great Picture and OLED
I've had several OLED's from other another competitor over the last 8+ years and was hesitant with moving to Samsung. But I have to say this has been a terrific experience and is the best OLED I've purchased so far. This TV may not have the matte screen as the S95F but still has a very good anti-glare coating which is the primary reason I purchased as it is in our front room with plenty of windows and light. I don't notice any reflections or lights and the colors are great.
Date published: 2025-09-25
Rated 5 out of
5
by
Cletheroe from
Early days… but happy so far
I already own a slightly older 78” Samsung OLED - this is even thinner so was slightly concerned having to lay it flat to firmly attach the stand (!) but all was good and I’m seeing an equally impressive image with the perfect blacks OLED allows… in a smaller room the 65” feels big, but in a cinematic way.
The built in audio is probably quite decent especially given the depth dimensions of these TVs - but having had a soundbar bundled with my older screen I opted to buy a W series to pair with this… with the help of extra speakers and an external sub the TV sounds really good - but it’s also nice to have the standalone Alexa and Bluetooth audio without needing to power up the TV.
Date published: 2025-12-08
Rated 2 out of
5
by
odcoulson from
Great colors, awful panel coating
I was super excited to get this TV as the centerpiece of my living room. Set up was quick and easy, and the contrast and color saturation of the panel is great. However, the screen coating on the QD-OLED panel is absolutely awful, it is the most fragile coating I have seen on any consumer product. Not mentioned in many reviews is just how fragile this coating it is. Any spec of dirt on a microfiber cloth, a quick glance of a fingernail, or worst of all a curious cat.
I have had many TVs before this, and none of the screen coatings were as fragile as this. In super dark environments the scratches are not noticeable at all, but in even indirect room light, the scratches are super visible when displaying dark content. Unless you can guarantee nothing ever touches the screen, I would recommend getting a non-QDOLED panel/TV.
Date published: 2025-11-08
Rated 5 out of
5
by
cm03079 from
S90F OLED TV
[This review was collected as part of a promotion.] I've had the TV about 2 months at the moment it's the best TV I've ever had.
More TV than most people need.
Use it for streaming, movies, television, & screen mirroring.
If everything continues to be good and they allow me to say anything.
I'll let you know more.
I'm hoping everything will be good after 12 to 24 months and then some.
I'm hoping if anything weird happens it happens in the first 12 months.
My first Samsung TV lasted 10 years.
I still have an old fashioned box TV that still works after 25 years.
I'll probably replace it with a Samsung within a couple years.
Date published: 2025-07-21
Rated 5 out of
5
by
IrvineP from
Amazing Viewing Experience
[This review was collected as part of a promotion.] I have several OLED Panels in the house and they all create wonderful viewing experiences. The S90F blew my expectations out of the water. Colors pop, brightness blinds, blacks consume, they should compose hakus about how beautiful this panel and the things it creates are. And it does it with minimal tweaking to get what I like. Truly and amazing product!
Date published: 2025-11-11
Rated 3 out of
5
by
GKay from
Overly & unnecessarily complicated!
Constantly signs you out of iplayer unless you turn off hbbtv(?!) and turn off tracking etc... Constantly requires you to choose region every time you turn on unless you turn off auto tune on standby. Some areas are FAR too dark unless you turn off eco and other light settings. Changing input or leaving a streaming service takes you to the 'home' page, where you then have to find and choose live tv... I had to search the internet to find solutions to these issues. You REALLY shouldn't have to! Once you have got your picture sorted to your taste, the quality is very good. It looks great, but the 'menu design' is very poor imo.
Date published: 2025-11-24
Rated 5 out of
5
by
SamsungSteph from
Perfect gaming tv
[This review was collected as part of a promotion.] Perfect for all content.
I personally use it now for streaming and gaming.
Sound projection isperfect.
Sizing ratio again perfect.
The big step up is the graphics and display.
This tv I noticed definitely improved with its contrast and also love the bright, detailed picture that's incredibly color accurate!!
The high refresh rate and cloud gaming support also make it an excellent gaming TV and I personally love the Anti- Reflection Screen.
To those who arent aware its a cool glossy screen that helps blacks look deeper in mood lightings.
Overall had to review.
Samsung your killing it all over, as a loyal samusung user my entire life I have no complaints nor would ever change brands. Thankyou everyone.
Date published: 2025-08-28
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