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Revel in the breathtaking visuals offered by the Samsung 65" S90F Smart 4K OLED AI TV. A great addition to your home entertainment setup, this appliance highlights an NQ4 AI Gen3 Processor that renders optimised imaging performance across any media. It also utilises the feature-packed Tizen OS interface, making it easy to adjust your settings, find your favourite shows, and access firmware updates.
Key Overview
- 65” Smart TV
- Organic Light Emitting Diode (OLED)
- 4K (3840 x 2160) Resolution
- 100Hz Refresh Rate
- Motion Xcelerator 144Hz
- VRR & AMD FreeSync Support
- Eye Care Health Settings
- Bluetooth Audio
- App Enabled via SmartThings
Product Highlights
- Cinematic Picture Quality: Unleash the rich and crisp picture quality of the Samsung S90F Smart 4K OLED AI TV. Powered by NQ4 AI Gen3 Processor, this television delivers incredible imaging performance that brings your media to life. It also integrates advanced HDR10+ Adaptive for optimal clarity, no matter the lighting condition.
- Premium Look: With its slim and modern design, this Samsung Smart TV adds a touch of elegance to your home theatre. It also supports both freestanding and wall mounting installation* to perfectly fit your entertainment setup.
- Sound That Surrounds: Lose yourself in your movies, shows, and games. The S90F OLED AI TV equips a 2.1-channel speaker with Virtual ATMOS surround sound, enabling you to get fully immersed while watching.
- Intuitive User Experience: Navigating this unit is a breeze, as it runs on the intuitive and feature-packed Tizen OS interface. It also comes with a SolarCell Remote, so you can quickly switch apps and adjust playback whenever you need. Plus, it comes with Bixby and Alexa voice assistants for hands-free controls.
- Endless Entertainment Hub: Effortlessly find and access your various favourite content! The Samsung S90F TV supports a wide range of streaming services such as Disney+, Amazon Prime Video, Netflix, YouTube, Plex, Sky Sport Now, TVNZ+, and THREE Now**.
*Wall Mount Option sold separately.
**Streaming services may require subscriptions, which are not included.
Samsung 65" S90F Smart 4K OLED AI TV (2025) with Tizen OS is rated
4.7 out of
5 by
483.
Rated 1 out of
5
by
MarkinNYS from
Don’t buy this TV
[This review was collected as part of a promotion.] This TV’s quality of picture in low light scenes is beyond bad. Movies and some TV shows that have low light scenes are barely visible on this set. To be clear, you can’t even make out the people in the scene or anything else in it. I purchased 2 sets for my house and returning both of them. We watch TV in a darker room and thought that the OLED would be best. I guess I was mistaken! I am checking into QLED or may just revert back to using my 10 year old sets that had perfect pictures still. I have always been a Samsung user for my TV’s and am very disappointed in this set.
Date published: 2025-12-20
Rated 5 out of
5
by
Charlie from
Best tv
[This review was collected as part of a promotion.] The OLED S90F 4K Vision AI Smart TV offers an exceptional viewing experience with stunning picture quality, cutting-edge AI features, and a sleek design that will complement any living space. Whether you're a movie lover, gamer, or just enjoy high-quality content, the S90F is one of the best TVs on the market. While the sound might not compete with some higher-end audio systems, the visual quality more than makes up for it.
If you’re looking for a premium, future-proof TV with all the bells and whistles, the S90F is highly recommended.
Date published: 2026-02-17
Rated 5 out of
5
by
Gmac75 from
Great Quality, Great Price
[This review was collected as part of a promotion.] Delighted with my new 55" OLED S90F 4K Vision AI Smart TV. The picture quality and sound is tremendous. I was very attached to my old Samsung 55" Curve, which was over 10 years old, but it came time to upgrade to new technology and newer model. Delivery was fast and inexpensive, and after in the prevailing two weeks I've quickly discovered that I made the right choice buying Samsung
Date published: 2025-09-22
Rated 5 out of
5
by
Mark from
Gift for Mom!
[This review was collected as part of a promotion.] Got this as a gift for my mom and she prefers this over her 85" from another 4k TV brand but led backlit.
The overall picture quality is noticeably better in terms color accuracy, which somehow makes the picture look sharper and smoother during motion or when displaying slow cinematic scenes.
This TV also alerts her when her laundry is done or if she happened to not fully close her fridge door which are also Samsung devices. Looking to upgrade mine to a current OLED or even Neo QLED soon!
Date published: 2026-02-17
Rated 5 out of
5
by
Chris from
Stands well above the competition.
[This review was collected as part of a promotion.] I did extensive research before I bought this tv and I have no regrets.
The resolution is beautiful. The most important thing for me is the gaming mode, this is where the brightness and contrast shine, the refresh rate speed is great for online gaming.
The viewing angles and the display quality this tv is superior to its competitors. I spent more than 2 hours in the store viewing 4 different brands before I chose the samsung. Since then I have bought only samsung tvs
Date published: 2026-02-17
Rated 5 out of
5
by
KCSteve from
Great Picture and OLED
I've had several OLED's from other another competitor over the last 8+ years and was hesitant with moving to Samsung. But I have to say this has been a terrific experience and is the best OLED I've purchased so far. This TV may not have the matte screen as the S95F but still has a very good anti-glare coating which is the primary reason I purchased as it is in our front room with plenty of windows and light. I don't notice any reflections or lights and the colors are great.
Date published: 2025-09-25
Rated 5 out of
5
by
Cletheroe from
Early days… but happy so far
I already own a slightly older 78” Samsung OLED - this is even thinner so was slightly concerned having to lay it flat to firmly attach the stand (!) but all was good and I’m seeing an equally impressive image with the perfect blacks OLED allows… in a smaller room the 65” feels big, but in a cinematic way.
The built in audio is probably quite decent especially given the depth dimensions of these TVs - but having had a soundbar bundled with my older screen I opted to buy a W series to pair with this… with the help of extra speakers and an external sub the TV sounds really good - but it’s also nice to have the standalone Alexa and Bluetooth audio without needing to power up the TV.
Date published: 2025-12-08
Rated 2 out of
5
by
odcoulson from
Great colors, awful panel coating
I was super excited to get this TV as the centerpiece of my living room. Set up was quick and easy, and the contrast and color saturation of the panel is great. However, the screen coating on the QD-OLED panel is absolutely awful, it is the most fragile coating I have seen on any consumer product. Not mentioned in many reviews is just how fragile this coating it is. Any spec of dirt on a microfiber cloth, a quick glance of a fingernail, or worst of all a curious cat.
I have had many TVs before this, and none of the screen coatings were as fragile as this. In super dark environments the scratches are not noticeable at all, but in even indirect room light, the scratches are super visible when displaying dark content. Unless you can guarantee nothing ever touches the screen, I would recommend getting a non-QDOLED panel/TV.
Date published: 2025-11-08
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