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Sony 77" BRAVIA 8 Smart 4K OLED TV (2024) with Google TV OS

Sony 77" BRAVIA 8 Smart 4K OLED TV (2024) with Google TV OS

$5,999

Sony 77" BRAVIA 8 Smart 4K OLED TV (2024) with Google TV OS

K77XR80
Sony 77" BRAVIA 8 Smart 4K Google OLED TV (2024)
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Free Delivery
$5,999

Free Local Standard Delivery!* Details

or 50 months of equal Gem Visa Interest Free Installments of
$119.98^
approximately
GEM Finance Card
Total repayments $5,999 excluding fees.

This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

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Available on 50 months of equal Interest Free instalments:

$119.98^
approximately
per month
^ Total repayments $5,999 (excluding fees). Payment is required monthly. Min purchase applies. Offer ends 24/12/2025. Exclusions, T&Cs & fees apply incl. a $55 Gem Visa estb. fee & annual fees ($65 Gem Visa (charged $32.50 half yearly)/$65 Gem CreditLine (charged $32.50 half yearly)). Interest rate (currently Gem Visa 29.49% p.a./CreditLine 29.95% p.a.) applies after any interest free term ends. Credit provided by Latitude Financial Services Ltd. For cash advances, an interest rate of 29.95% p.a. and fees of $2 Gem Visa/$6 Gem CreditLine applies. Further information on rates and fees can be found at gemfinance.co.nz.
How it works
Description

  • Extended Range Item | Available by Special Order Only

    Delivery expectation: 2-4 weeks
    This item is available by special order and may not be stocked in stores. Purchase online today to secure your product. For more information, please contact your local Harvey Norman store.

Free Local Standard Delivery!*

Witness cinematic brilliance with the Sony 77" BRAVIA 8 Smart 4K Google OLED TV! Beautifully designed with picture quality in mind, this appliance boasts an array of advanced features such as an XR Processor, XR OLED Motion, HDR10, HLG, Dolby Vision, XR TRILUMINOS PRO, and Live Colour Technology. It also highlights a powerful sound system matched with Acoustic Surface Audio +™, two actuators, two tweeters, and a subwoofer to provide a well-rounded entertainment experience. To top it off, this unit showcases a Seamless Edge design partnered with an Underlay Stand to give it a clean, contemporary look that fits perfectly into your living area.

Key Overview

  • 77" Flat Screen Smart TV
  • Organic Light Emitting Diode (OLED)
  • 5.5 Energy Star Rating
  • 4K (3840 x 2160) Resolution
  • 120 Hz Refresh Rate
  • 10 Picture Modes
  • Bluetooth (v5.3), Wi-Fi (v6) & LAN Connectivity
  • 4 x HDMI, 2 x USB, 1 x Digital Sound, 1 x Optical Output, 1 x Terrestrial/Cable In
  • Freestanding or Wall Mountable

Product Highlights

  • Experience 4K: Feast your eyes on astonishing texture and realism with the Sony BRAVIA 8 Smart 4K Google OLED TV! Combining 8 million self-illuminating pixels, an XR Processor, XR Triluminos Pro, XR OLED Contrast PRO, XR Contrast Booster 15, Live Colour Technology, OLED Lighting, HDR10, HLG, and Dolby Vision, this nifty appliance can take virtually any content to the next level. It also highlights XR OLED Motion, Auto Mode, and a 120 Hz refresh rate to provide smoother motion and less image blur while you watch.
  • Masterful Craftsmanship: Built to be the centre of attention, this Sony Smart TV boasts a stunning Seamless Edge design and an almost invisible bezel, so it can beautifully blend into your modern home. It is also backed up with an Underlay Stand, allowing you to prop it at an optimal angle hassle-free. Furthermore, this unit comes with a handy rear cover that lets you keep your cables neatly hidden for a more clutter-free look.
  • Cutting-Edge Functions: No matter what you want to consume, the Sony BRAVIA 8 has got your back! It supports various streaming services and apps including Sky Sport Now, Amazon Prime Video, Crunchyroll, Disney+, Freeview, Google TV, Neon, Netflix, THREE Now, TVNZ+, Youtube, Apple TV, Home Workout, Spotify, and Twitch*. It also supports Google Assistant or Amazon Alexa, so you can enjoy hands-free commands. Plus, you can download the BRAVIA Connect app to access additional handy features for your TV.
  • Surround Sound: This unit integrates a spectacular sound system, featuring 5 x built-in speakers, 2 x actuators, 2 x tweeters, and 1 x subwoofer. It also highlights Acoustic Surface Audio +™, Voice Zoom 3, and 3D Surround Upscaling to provide improved dialogues and sound effects. Additionally, this unit supports Bluetooth Audio for ease of use.
  • Next-Level Gaming: Take your big screen experience to the next level as the Sony BRAVIA 8 incorporates Dolby Vision and a plethora of advanced functions such as Auto HDR Tone Mapping, Auto Genre Picture Mode, ALLM (Auto Low Latency Mode), EPG (Electronic Programme Guide), Game Optimiser, and VRR (Variable Refresh Rate).

*Streaming services plans and subscription fees may apply.

Specifications
All Product Details
Brand Sony
Product Type OLED TV
Model Number K77XR80
Colour Black
Product Specifications
Series Series 8
Family BRAVIA
Release Year 2024
Energy
Energy Star Rating 5.5 Star
Energy Consumption 562 kWh/year
TV Display
TV Screen Size 77"
TV Screen Type OLED (Organic Light Emitting Diode)
TV Panel Technology HDR (High Dynamic Range)
TV Screen Resolution 4K (3840 x 2160)
TV Image Processor XR Processor
TV Refresh Rate 120Hz
Motion Technology/Rate XR OLED Motion, Auto Mode
HDR Type HDR10, HLG, Dolby Vision
Picture Mode Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS Game, RTS Game
Screen Lighting OLED Lighting
Screen Colour XR TRILUMINOS PRO, Live Colour Technology
TV Audio
Speaker Quantity 5 x Built-In Speakers
TV Speaker Type 2 x Actuators, 2 x Tweeters, 1 x Subwoofer
Surround Sound Format 3D Surround Upscaling
Speaker Output 50W Total (5 x 10W)
Music Playback Format MP3, ASF(WMA), LPCM, WAV, MP4AAC, FLAC, AC4, ogg, AAC
Bluetooth Audio Yes
Bluetooth Version (TV Audio) v5.3
TV Ports/Plugs
HDMI Port 4 x HDMI (Supports CEC, eARC, ARC, VRR, ALLM, 4K 120)
USB Port (TV) 2 x USB Ports
Digital Sound Port Quantity 1 x Sound Port
Digital Audio Output 1 x Optical Out
Ethernet Port 1 x LAN
Connectivity Bluetooth (v5.3), Wi-Fi (v6) & LAN
Radio Frequency (RF) In 1 x Terrestrial/Cable In
TV Features
TV Design Seamless Edge Design
TV Stand Type 2 x Feet
Product Height with Stand 1012 mm
Product Width with Stand 1713 mm
Product Depth with Stand 405 mm
Product Weight with Stand 34 kg
TV Features
  • ALLM (Auto Low Latency Mode)
  • EPG (Electronic Programme Guide)
  • Game Optimiser
  • VRR (Variable Refresh Rate)
Smart TV
Streaming Services (Built-in)
  • Disney+
  • Freeview
  • Neon
  • Amazon Prime Video
  • Netflix
  • Youtube
  • Sky Sport Now
  • Google TV
  • TVNZ+
  • THREE Now
  • Crunchyroll
Apps (Built-in)
  • Apple TV
  • Twitch
  • Home Workout
  • Spotify
TV Operating System Google TV
Tuner/Broadcasting
Tuner UHF Tuner
Remote Control
Remote Control Included
Remote Battery Type Lithium Ion (Li-ion) Battery
Remote Control Type Premium Voice Remote Control
Microphone (for voice control) Yes
Voice Assistant
Voice Commands Yes
Voice Assistant Type Google Assistant
Amazon Alexa Compatible Yes
Google Assistant Built-in Yes
Software / App Compatibility
App Enabled Yes
Compatible App Google TV Play Store
Installation
Assembly Type Ready To Assemble
Installation Type Freestanding or Wall Mountable
Wall Mount Option Yes
Mount Kit VESA Mount - 300 x 300 mm (Sold Separately)
Electrical Connection
Type of Connection 10A Plug & Lead
Power Cable Length 1.5 m
Wattage/Voltage A220V-240V AC 50/60Hz
Fuse Rating 10A
Current Consumption 0.5
Sustainability
Eco Friendly BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60%, Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
Dimensions
Height 1012 mm
Width 1713 mm
Depth 405 mm
Product Weight 34 kg
Warranty
Manufacturers 12 Months
Reviews
Sony 77" BRAVIA 8 Smart 4K OLED TV (2024) with Google TV OS is rated 4.7 out of 5 by 94.
Rated 5 out of 5 by from Excellent TV Once you tweak the settings, this model it is every bit as good as the Sony A95L and in the running for the best TV picture on the current market. It is up there with Samsung S95d and better than the LG G4 in my opinion. You need to tweak each app (eg Netflix, Prime, etc individually. It takes much tweaking to get it right but once done it is amazing!! Not well setup at Factory. Sony OLEDs have a special picture quality - full of depth and true to life colours. Faces of all nationalities are represented perfectly. A joy for watching movies. Don’t let the classification turn you off. Way better than the Bravia 9.
Date published: 2024-11-10
Rated 5 out of 5 by from Beauty of Oled [This review was collected as part of a promotion.] Was tossing up between getting another 90 series, jumping ti Mini LED or just biting the bullet and going for an Oled. I went Oled this time and have no regrets at all, was always happy with my Full Array LED but this is just the cream of the crop and I don't think I could go back to LED'S after using the Oled. Picture quality is amazing as expected from Sony, very happy with how much faster the Android TV interface is this time round. Can't fault this TV for Anything. Also love the minimalist approach with the remote and the backlit keys are a nice touch
Date published: 2025-03-01
Rated 5 out of 5 by from WOW! Stunning [This review was collected as part of a promotion.] We purchased this TV a few months back and can't get enough of it. The picture quality is second to none. 4k content is buttery smooth from all angles. The google platform is responsive and easy to navigate. We paired out OLED Bravia 8 with the Bravia Theatre Bar 8 and Sony SA-SW3 Wireless Subwoofer. Setup was a breeze and the sound is amazing. The 360° Spatial Sound Mapping is excellent. The Bravia Connect app is well thought out. Being able to control the tv from anywhere in the house is just an added benefit.
Date published: 2025-03-06
Rated 5 out of 5 by from Great TV! [This review was collected as part of a promotion.] Have been purchasing Sony Bravia televisions for years and continue to, as the high quality picture, sound and back up service is the best in the business. We have purchased the latest Bravia OLED large screen and the quality is exceptional. We also have a Bravia from a number of years ago that has a picture quality better than most modern competitors. Recommend all Sony products including their brilliant OLED television. The Sony Sound Bar adds to the surround sound experience with a 7:2 surround experience.
Date published: 2025-03-10
Rated 5 out of 5 by from Superb Picture First time owning a Sony TV. Can't understand why we've ever bought other brands now. This is absolutely brilliant. Integrated seamlessly with our existing soundbar and other components. This is streets ahead of our previous non Sony unit which was 8K and nowhere near as good in picture quality or sound. The UI is very easy to live with, intuitive and well ordered. We can't see anything we'd like changed on this TV and we can't see a time when we'll go to another brand again. Thank you Sony, great job.
Date published: 2025-01-23
Rated 5 out of 5 by from Simply WOW This TV was purchased as an upgrade to an 55" LG OLED. It is stunning. While not as bright as some OLED, the picture quality is superb. Paired with a HTA9000 theatre bar, the screen acts as a centre speaker, which really helps to hear dialog.
Date published: 2025-04-30
Rated 5 out of 5 by from Amazing tv The 77-inch OLED TV offers stunning picture quality with deep blacks and vibrant colors that truly enhance the viewing experience. The large screen creates a cinematic feel, and the wide viewing angles ensure everyone enjoys a great picture. It's perfect for movies, gaming, and streaming, with fast response times and smooth visuals. While it’s on the pricier side, the premium features and sleek design make it a worthwhile investment for anyone looking to upgrade their home entertainment.
Date published: 2024-09-06
Rated 5 out of 5 by from Great TV! We now have 2 of these TVs and couldn’t be happier with the product and service received from Sony. Highly recommend!
Date published: 2025-05-24
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Delivery
Delivery

We aim to dispatch orders within 2 days. Delivery costs are calculated based on your location and the size of your order. Furniture may take up to 8 weeks to deliver as most products are made specifically for your order. Some Customer Direct products are shipped from overseas and may take longer to arrive. Some goods may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.

Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item ( conditions apply).

What's in the box
  • 1 x Sony TV
  • 1 x Voice Remote Control with Batteries
  • 1 x TV Support Belt
  • 1 x Table Top Stand
  • 1 x USB Type-C Cable
  • 1 x AC Power Cord
  • 1 x Operating Instructions
  • 1 x Quick Setup Guide
Terms & Conditions
Offer Terms

*Free local standard delivery is within 50km radius of the store or additional charges will apply. Excludes delivery to the outer islands including Waiheke Island and Stewart Island. Excludes balcony & crane lifts. Excludes installation and removal of the old TV(s). Terms and conditions apply, see store for details. Offer ends 19/12/2025.

Questions & Answers
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Product Care
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With Product CareTM you have certainty that your product is covered for a specific period of time. If, during the Product CareTM term, your product fails to operate as a result of an Eligible Fault*, we will provide a one-off replacement of Your Product.

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Advantage

Redeem exclusive Additional Benefits which will help you maintain your product and assist in an additional purchase.


There are exclusions and limitations to Product CareTM. This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

Learn more about Product CareTM.

Terms & Conditions

Offer Terms

*Free local standard delivery is within 50km radius of the store or additional charges will apply. Excludes delivery to the outer islands including Waiheke Island and Stewart Island. Excludes balcony & crane lifts. Excludes installation and removal of the old TV(s). Terms and conditions apply, see store for details. Offer ends 19/12/2025.

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