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Sony 98" BRAVIA 5 Smart 4K Mini-LED TV (2025) with Google TV OS

Sony 98" BRAVIA 5 Smart 4K Mini-LED TV (2025) with Google TV OS

$8,495

Sony 98" BRAVIA 5 Smart 4K Mini-LED TV (2025) with Google TV OS

K98XR50
Sony 98" BRAVIA 5 Smart 4K Mini-LED TV (2025) with Google TV OS
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Free Delivery
$8,495

Free Local Standard Delivery!* Details

or 50 months of equal Gem Visa Interest Free Installments of
$169.90^
approximately
GEM Finance Card
Total repayments $8,495 excluding fees.

This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

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Available on 50 months of equal Interest Free instalments:

$169.90^
approximately
per month
^ Total repayments $8,495 (excluding fees). Payment is required monthly. Min purchase applies. Offer ends 24/12/2025. Exclusions, T&Cs & fees apply incl. a $55 Gem Visa estb. fee & annual fees ($65 Gem Visa (charged $32.50 half yearly)/$65 Gem CreditLine (charged $32.50 half yearly)). Interest rate (currently Gem Visa 29.49% p.a./CreditLine 29.95% p.a.) applies after any interest free term ends. Credit provided by Latitude Financial Services Ltd. For cash advances, an interest rate of 29.95% p.a. and fees of $2 Gem Visa/$6 Gem CreditLine applies. Further information on rates and fees can be found at gemfinance.co.nz.
How it works
Description

  • Extended Range Item | Available by Special Order Only

    Delivery expectation: 2-4 weeks
    This item is available by special order and may not be stocked in stores. Purchase online today to secure your product. For more information, please contact your local Harvey Norman store.

Free Local Standard Delivery!*

Witness true-to-life brilliance, thanks to the Sony 98" BRAVIA 5 Smart 4K Mini-LED TV (2025) with Google TV OS. Ready to redefine your entertainment experience, this unit boasts an array of advanced features such as an XR Backlight Master Drive, XR Triluminos Pro, XR Processor, and Live Colour Technology. It also highlights Acoustic Multi Audio to provide a well-rounded entertainment experience. Plus, this TV showcases a Flush Surface Bezel design with a 2-way underlay stand to give it a sleek and minimalistic look that blends well into any area.

Key Overview

  • 98" Smart TV
  • Mini-LED TV
  • 3.5 Energy Star Rating
  • 4K (3840 x 2160) Resolution
  • 120 Refresh Rate
  • 10 Picture Modes
  • Voice Assistant Support
  • Bluetooth (v5.3), Wi-Fi, LAN Connectivity
  • 4 x HDMI, 2 x USB Ports, 1 x Optical Out, 1 x LAN, 1 x RF In

Product Highlights

  • Beyond Vivid: Feast your eyes on a universe of vibrant colours and unparalleled contrast brought by the Sony BRAVIA 5 Smart 4K Mini-LED TV. Your ultimate entertainment hub, this TV boasts an innovative XR processor with AI technology to deliver each scene with a lifelike picture quality. It is also backed up with XR TRILUMINOS PRO, Live Colour Technology, HDR10, HLG, and Dolby Vision.
  • Innovative Intelligence: Bring your media content to life, as this Sony TV incorporates an XR Backlight Master Drive that delivers impressive brightness and contrast. Furthermore, it has a plethora of advanced functions such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), AI Enhancements, and Device to Screen Mirror/Casting.
  • Masterful Craftsmanship: Built to be the centre of attention, this Sony Smart TV boasts a Flush Surface Bezel design that can seamlessly harmonise with your modern home. It is also backed up with an Underlay Stand, allowing you to prop it at an optimal angle, hassle-free. Furthermore, this appliance works as a freestanding unit and can be mounted on a wall via a 600 x 400 mm VESA Mount (sold separately).
  • Cutting-Edge Functions: Navigate a world of content effortlessly. This unit supports various streaming services including Amazon Prime Video, Crunchyroll, Freeview, Google TV, Neon, Netflix, THREE Now, TVNZ+, and YouTube*. It also comes with an Eco Remote Control with a microphone (for voice control). Plus, this TV supports the Sony BRAVIA Connect App, offering more access to additional handy controls.
  • Acoustic Multi Audio: This unit integrates a spectacular sound system, featuring 4 x built-in speakers, 2 x full-range drivers (Bass Reflex), and 2 x tweeters. It also highlights Voice Zoom 3 to provide improved dialogue.

*Streaming services plans and subscription fees may apply.

Specifications
All Product Details
Brand Sony
Product Type Mini-LED TV
Model Number K98XR50
Colour Black
Product Specifications
Series BRAVIA 5
Release Year 2025
Energy
Energy Star Rating 3.5 Star
Energy Consumption 1306 kWh/year
TV Display
TV Screen Size 98"
TV Screen Type LED (Light-Emitting Diode)
TV Panel Technology Direct Mini-LED
TV Screen Resolution 4K (3840 x 2160)
TV Image Processor XR Processor
TV Refresh Rate 120Hz
HDR Type HDR10, HLG, Dolby Vision
Picture Mode Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS Game, RTS Game
Dimming Local Dimming
Screen Lighting Mini-LED
Screen Colour XR TRILUMINOS PRO, Live Colour Technology
TV Audio
Speaker Quantity 2, 2
TV Speaker Type 2 x Full Range (Bass Reflex), 2 x Tweeters
Speaker Output 40W (10W x 4)
Bluetooth Audio Yes
Bluetooth Version (TV Audio) v5.3
TV Ports/Plugs
HDMI Port 4 x HDMI Ports
USB Port (TV) 2 x USB Ports
Digital Audio Output 1 x Optical Out
Ethernet Port 1 x LAN
Connectivity Bluetooth (v5.3), Wi-Fi & LAN
Radio Frequency (RF) In 1 x RF In
TV Features
TV Design Flush Surface Bezel with 2-way underlay stand
TV Stand Type 2 x Support Legs
Product Height with Stand 1325 mm
Product Width with Stand 2199 mm
Product Depth with Stand 488 mm
Product Weight with Stand 71.4 kg
TV Features
  • ALLM (Auto Low Latency Mode)
  • VRR (Variable Refresh Rate)
  • AI Enhancements
  • Device to Screen Mirror/Casting
Smart TV
Streaming Services (Built-in)
  • Freeview
  • Neon
  • Amazon Prime Video
  • Netflix
  • Youtube
  • Google TV
  • TVNZ+
  • THREE Now
  • Crunchyroll
Apps (Built-in)
  • Chromecast
  • AirPlay
  • Apple TV
TV Operating System Google TV OS
Firmware Update Yes
Remote Control
Remote Control Included
Remote Control Type Eco Remote Control
Microphone (for voice control) Yes
Voice Assistant
Voice Commands Yes
Voice Assistant Type Google Assistant
Amazon Alexa Compatible Yes
Google Assistant Compatible Yes
Google Assistant Built-in Yes
Software / App Compatibility
App Enabled Yes
Compatible App Sony BRAVIA Connect App
Installation
Assembly Type Ready To Assemble
Installation Type Freestanding or Wall Mountable
Wall Mount Option Yes - Available Separately
Mount Kit VESA Mount - 600 x 400 mm
Electrical Connection
Type of Connection 10A plug & lead
Power Cable Length 1.8 m
Wattage/Voltage AC220-240V 50/60Hz
Dimensions
Height 1255 mm
Width 2199 mm
Depth 85 mm
Product Weight 69 kg
Warranty
Manufacturers 12 Months
Reviews
Sony 98" BRAVIA 5 Smart 4K Mini-LED TV (2025) with Google TV OS is rated 4.7 out of 5 by 6.
Rated 4 out of 5 by from Happy Bought a few weeks ago. Was easy to set up to start with. Once we added a playstation the tv had to be reset a few times to allow the hdmi to read the ps5. Weird never had that issue before
Date published: 2025-08-14
Rated 4 out of 5 by from Great picture [This review was collected as part of a promotion.] Been living with this TV for over a month, and can't complain about the picture quality, especially for a mini LED. The brightness is pretty adequate for a 98" panel. The only downside is the TV tends to be a bit lethargic at times.
Date published: 2025-09-25
Rated 5 out of 5 by from Bravia TV This is our third Sony Bravia and we couldn't be happier. The quality of the picture is suburb. The only issue ist the interface "jumps" when you drollig down and we can't seem to get rid of "services" that we don't have a subscription. But still worth a 5 star rating, as a TV.
Date published: 2025-08-10
Rated 5 out of 5 by from Sony Delivers I bought this TV a month a go and it’s fantastic, great resolution and sound, simple menus to navigate and love the Sony Pictures Core App with a great range of complimentary movies.
Date published: 2025-11-17
Rated 5 out of 5 by from Big Screen [This review was collected as part of a promotion.] I Wanted a big screen Tv without compromising on picture quality. And Sony have delivered with the 98’’ Bravia 5
Date published: 2025-08-29
Rated 5 out of 5 by from Great value Since purchasing this I am impressed with the quality of the picture
Date published: 2025-08-24
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Delivery
Delivery

We aim to dispatch orders within 2 days. Delivery costs are calculated based on your location and the size of your order. Furniture may take up to 8 weeks to deliver as most products are made specifically for your order. Some Customer Direct products are shipped from overseas and may take longer to arrive. Some goods may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.

Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item ( conditions apply).

What's in the box
  • 1 x TV
  • 1 x Remote Control with Battery
  • 1 x Instruction Manual
Terms & Conditions
Offer Terms

*Free local standard delivery is within 50km radius of the store or additional charges will apply. Excludes delivery to the outer islands including Waiheke Island and Stewart Island. Excludes balcony & crane lifts. Excludes installation and removal of the old TV(s). Terms and conditions apply, see store for details. Offer ends 19/12/2025.

Questions & Answers
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Product Care
With Product CareTM you can relax knowing Your purchase comes with additional protection.

Discover all the benefits Product CareTM brings you:
Certainty

With Product CareTM you have certainty that your product is covered for a specific period of time. If, during the Product CareTM term, your product fails to operate as a result of an Eligible Fault*, we will provide a one-off replacement of Your Product.

Support

Our experienced support team ensures that the assessment, replacement or remedy process under your Product CareTM is a convenient experience. Whether you are experiencing a product fault or needing toll free technical assistance, our team is here to provide support every step of the way.

Advantage

Redeem exclusive Additional Benefits which will help you maintain your product and assist in an additional purchase.


There are exclusions and limitations to Product CareTM. This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

Learn more about Product CareTM.

Terms & Conditions

Offer Terms

*Free local standard delivery is within 50km radius of the store or additional charges will apply. Excludes delivery to the outer islands including Waiheke Island and Stewart Island. Excludes balcony & crane lifts. Excludes installation and removal of the old TV(s). Terms and conditions apply, see store for details. Offer ends 19/12/2025.

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