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Sony Alpha A7 IV Full Frame Mirrorless Camera - Body Only
Sony Alpha A7 IV Full Frame Mirrorless Camera - Body Only
$3,344
Sony Alpha A7 IV Full Frame Mirrorless Camera - Body Only
ILCE7M4B
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approximately per month
^ Total repayments $3,344 (excluding fees). Min purchase of $1,500 applies. Offer ends 28/07/2026. Equal monthly payments required. Lending criteria, T&Cs & fees apply incl. a $55 estb. fee & $65 annual fee ($32.50 half yearly). Standard interest rate (currently 29.49% p.a.) applies after interest free term ends. Exclusions may apply. *Further information on rates and fees can be found at gemfinance.co.nz. Credit provided by Latitude Financial Services Ltd.
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Introducing Sony’s A7 Mark IV Full Frame Mirrorless Camera, the next-generation hybrid that perfectly combines stellar image quality, lightning-fast performance, powerful movie recording, and an intuitive design! This revolutionary powerhouse boasts a 33 MP Exmor R Full-Frame CMOS sensor, which delivers high-resolution images and better colour reproduction. It also offers a Fast Hybrid AF for enhanced precision and tracking and a vari-angle LCD monitor for seamless viewing and framing. Take your photography to the next level and capture portraits, landscapes, sceneries, or 4K movies in stunning detail.
Key Feature
- The Basics, Redesigned: Sony A7 Mark IV takes the advanced features introduced by its Alpha predecessors and combines them into a next-generation hybrid! Get incredible imaging and recording performance, user-friendly operability, and connectivity all in one sleek camera.
- Elevate your Photography: Take stunning, crystal-clear photographs like a pro. Thanks to its large pixel count, high resolution, and powerful Exmor R sensor, the Sony A7 Mark IV delivers better image rendering with low noise, enhanced colour gradation, natural-looking skin textures, and incredibly detailed shots.
- Feature-Packed Camera: Sony A7 Mark IV flaunts a standard ISO range of 100-51200 and 5.5 steps (CIPA) image stabilisation with new Active Mode stabilisation. Furthermore, 15 stops of dynamic range are available in both stills and movies.
- Advanced Processor: The BIONZ XR processor lets you enjoy boosted AF speeds, quicker buffer-clearing for images, recording data-dense video files with 4K 10bit 4:2:2 sampling, faster boot-up times, and seamless menu navigation.
- Superior Display: You can rotate or flip the vari-angle touch LCD screen and experiment on different shooting perspectives (approx. 270° rotation with 176° opening). For added ease of use, it also features a full touch screen interaction with a menu.
- Electronic Viewfinder: This camera packs a Quad-VGA 3,686K dot OLED electronic viewfinder with a high 100 (PAL) FPS refresh rate, for a more immersive shooting experience.
- Shoot in 4K: Packed with revolutionary video capabilities, the Sony A7 Mark IV lets you enjoy 4K 60p recording (S35), 1080 FHD 120p recording, 10bit 4:2:2 Sampling, and more!
- Flawless Tracking: This mirrorless camera integrates Real-Time Tracking Face and Eye Autofocus for movies and stills. It offers precise object tracking, Human, Animal, and Bird Eye AF tracking, and adjustable parameters for AF Sensitivity and Transition Speed. Now you can accurately focus on your subjects even as they move around.
- A Streamer Must-Have: To keep up with your modern lifestyle, the camera supports 4K 15p live streaming with Face and Eye AF. You can access live streaming options via USB to a computer, or remotely via the Imaging Edge Mobile app. Additionally, you can also enjoy features such as Creative Look, Soft Skin, and internal audio capture.
- Revamped Mode Dial: Redesigned in a two-tier layout, the Mode Dial allows you to switch between photo and video modes on the fly. The bottom dial changes through Stills, Movie, and S&Q, while the top dial shifts the mode.
- Great Outdoor Companion: Sony A7 Mark IV flaunts a reinforced exterior for improved weather sealing, heat dissipation, and ergonomics. It’s a great gear to bring along your adventures and outdoor shooting locations!
- Unleash your Creativity: Experiment with Creative Look presets and built-in Soft Skin Effects. Whether you’re taking portraits, landscapes, sceneries, or 4K movies, Sony’s A7 Mark IV can surely keep up with your artistic vision. This lightweight full-frame camera elevates the way you capture the world, making it the ideal choice for photographers, filmmakers, shutterbugs, streamers, and content creators alike.
- Shoot and Share: Seamlessly share your images directly to a mobile device, thanks to the camera's Wi-Fi Transfer feature (2.4 and 5Ghz). Sony A7 Mark IV also offers Bluetooth v4.1 connectivity for added convenience.
- Connectivity Options: The camera sports a headphone output, microphone input, dual media slots, as well as USB-C and Micro USB ports (SuperSpeed 10 Gbps USB 3.2) for connecting various peripherals.
| Brand | Sony |
|---|---|
| Product Type | Mirrorless Digital Cameras |
| Model Number | ILCE7M4B |
Camera
| Camera Format | Full-Frame |
|---|---|
| Pixels (Actual) | 34.1 MP |
| Pixels (Effective) | 33 MP |
| Aspect Ratio (Camera) | 1:1, 3:2, 4:3, 16:9 |
| Sensor Type | Exmor R CMOS sensor |
| Sensor Size | 35.9 x 23.9 mm |
| Image File Format | JPEG , HEIF , RAW |
| Image Stabilization | Image Sensor-Shift mechanism with 5-axis compensation (5.5 STOPS) |
| Self-Timer | Yes |
| Memory Card Type | Multi slot for SD (UHS-I/II compliant) memory card / CFexpress Type A card |
| Memory Card Type (Slot 2) | SD (UHS-I/II compliant) memory card |
Screen/Monitor
| Screen/Monitor Type | Vari-angle LCD monitor |
|---|---|
| Screen/Monitor Size | 3" |
| Screen/Monitor Resolution | 1,036,800 Dot |
| Touchscreen (Screen/Monitor) | Yes |
Camera Exposure Control
| ISO Sensitivity | 100-51200 is expandable to ISO 50-204800 |
|---|---|
| Shutter Speed | Still images: 1/8000 to 30 s, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode) |
| Metering Method | Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Exposure Modes | Aperture Priority, Manual, Program, Shutter Priority |
| White Balance | Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater, Color Temperature (2500 to 9900 K) & color filter, Custom |
Camera Viewfinder
| Viewfinder Type | Electronic viewfinder (Quad-VGA OLED) |
|---|---|
| Viewfinder Size | 0.5" |
| Viewfinder Resolution | 3,680,000 Dot |
| Viewfinder Coverage | 100% |
| Viewfinder Magnification | 0.78x |
Camera Focus
| Focus Type | Fast Hybrid AF (phase-detection AF / contrast-detection AF) |
|---|---|
| Focus Mode | AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus), Manual Focus |
| Focus Points | 759 phase-detection points, contrast-detection 425 points |
Video
| Video Format | 3840 x 2160 60p (S35), 1920 x 1080 120P |
|---|---|
| Interval Recording | Yes |
Camera Lens
| Lens Mount Type | Sony E Mount |
|---|---|
| Lens Included | No (Sold Separately) |
| Format Compatibility | Full-Frame |
Camera Flash
| Built-In Flash | No |
|---|---|
| External Flash Connection | Hot Shoe |
Battery
| Battery Type | Lithium Ion (Li-ion) |
|---|---|
| Battery Model / Details | NP-FZ100 |
| Rechargeable | Yes |
| Battery Capacity (mAh) | 2280 mAh |
Connectivity
| Wireless Frequency Bands | 2.4 GHz & 5 GHz |
|---|---|
| Connectivity Type | Wi-Fi, Bluetooth |
| Bluetooth Version | v4.1 |
Warranty
| Manufacturers | 24 Months |
|---|
Sony Alpha A7 IV Full Frame Mirrorless Camera - Body Only is rated
out of
5 by
94.
Rated 4 out of
5
by
prihandokorudi from
Great, but..
This camera is almost perfect for me. Great features, has couple of customisable buttons and dials that help doing things on the fly waaaayyy faster than other camera. Especially the dials! with 4 dials in the camera, it helps me control all the 3 main variables, aperture, iso, shutter speed, and have one extra dials for the exposure! Now I can safely change from manual to AV or TV without a glitch of muscle memory change!
But the ergonomic on the grip was bad. I use the a7iv+85GM for about 1 hour and a half, and my fingers already hurt. It didn't happen with my prev camera (Canon R6).
And the noise is worse than the R6 at the same ISO although the dynamic range is superior.
Date published: 2025-02-22
Rated 5 out of
5
by
Petnar5 from
Simply the best
I'm thrilled with this camera. I've progressed from an A7ii, A7III and now a proud owner of an A7IV. The A7IV has everything you need and more. It takes a very sharp image and the video quality is superb. Easy to use as the menu navigation has changed to make it, in my view, more user-friendly. Sony has tweaked the camera in small ways to provide for a more positive user experience. Love the fact that you can now lock the exposure compensation dial, record button made simple and easy dial to switch between photo, video and S&Q.
Date published: 2024-06-20
Rated 5 out of
5
by
Snapped by Paula from
Sony A7IV
Essentially I describe myself as a generalist photographer and for me I find the Sony A7IV to be a very versatile camera that I love using. It performs well with sports action, the eye AF works well on humans, animals and birds, and I get great results with my landscape shots. I want the best performance so I choose to use G Master and G lenses. I like that the camera can be programmed to my liking, and I find the menu system generally quite straight forward to use. I love the fact that it is not a great big heavy body.
Date published: 2023-03-17
Rated 5 out of
5
by
Heman from
Powerhouse 🥰❤️
Great work horse, a real professional equipment with excellent features and right balance of picture and video capabilities., sweet spot of 33mp high quality images and superb design, fast autofocus and super easy to learn functionality, love it 😻
Date published: 2025-07-19
Rated 5 out of
5
by
Sean_barber88 from
Great !!
[This review was collected as part of a promotion.] Quick auto-focus, and as it is a hybrid camera, it give you that flexibility to switch between video and photo. Haven’t tried much of the video stuff but for photography it is an amazing camera.
Date published: 2023-10-01
Rated 5 out of
5
by
Anonymous from
Best Hybrid Cam
Recently bought the Sony A7 IV. Thoroughly impressed with the output quality of this hybrid camera. I purchased because of the large sensor and wanted a camera that could perform well in both photography and videography. Well I'm pleased to say it does both and there's so much more that I'm still learning about this camera. Custom colour profiles in camera. Also the S-Log options are just superb. I would say rivals the Canon R6 Mk ii in low light performance and as a hybrid camera. Highly recommend
Date published: 2024-12-15
Rated 5 out of
5
by
Sam M from
Fantastic Beast
An Outstanding Hybrid Camera – Truly Next-Level!
The Sony A7 IV is an absolute powerhouse for both photography and videography. As a professional content creator, I’ve found it to be the perfect hybrid solution. The 33MP full-frame sensor delivers stunning image quality with incredible dynamic range and detail. Autofocus is blazing fast and remarkably accurate, even in challenging lighting conditions.
For video, it’s equally impressive—supporting 4K 60p with 10-bit 4:2:2 color, it produces cinematic footage right out of the camera. The flip-out screen, improved menu system, and dual card slots make it highly versatile for run-and-gun shooting or studio setups.
Battery life is solid, the body feels premium, and it handles like a dream. Whether you're a professional or an advanced hobbyist, the A7 IV is a worthy investment that exceeds expectations. Highly recommended!
Date published: 2025-05-10
Rated 5 out of
5
by
Picplosions from
Just Brilliant
Just coming into mirrorless I'm really glad I made the A7IV my choice, it was a little bit tricky to start with but after a week of use I have found my self very familar with most of the options around the camera and just blown away with how good the autofocus and image quality is especially in low light. Having so many custom buttons is just amazing and really makes it feel like that camera is truely yours.
Date published: 2023-03-16
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If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item ( conditions apply).
$3498 only camera body? Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh) AC Adapter and Power Cord Sony ALC-B1EM Body Cap for E-Mount Cameras Shoulder Strap Accessory Shoe Cap Eyepiece
Thanks for your question Sameera. We can confirm this comes with the Sony Alpha A7IV camera Body, NP-FZ100 Rechargeable Lithium Ion Battery, AC Adapter, USB-C Power Cord, Sony ALC-B1EM Body Cap, Shoulder Strap, and Eyepiece. Trust this helps! ^CO
Date published: 2025-03-27
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Limit 2 per customer. Personal shoppers only. Trade not supplied. Available from Wednesday 8th July 2026 until midnight Tuesday 14th July 2026.
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