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Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens
Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens
$1,288
Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens
ZVE10LW
Available on 36 months of equal Interest Free instalments:
approximately per month
^ Total repayments $1,288 (excluding fees). Min purchase of $500 applies. Offer ends 31/07/2026. Equal monthly payments required. Lending criteria, T&Cs & fees apply incl. a $55 estb. fee & $65 annual fee ($32.50 half yearly). Standard interest rate (currently 29.49% p.a.) applies after interest free term ends. Exclusions may apply. *Further information on rates and fees can be found at gemfinance.co.nz. Credit provided by Latitude Financial Services Ltd.
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$150 Harvey Norman Bonus Gift Card!
Bring every moment into stunning focus with the Sony Alpha ZV-E10 Mirrorless Camera. Featuring the advanced Exmor R CMOS sensor and BIONZ XR processing engine, this gear delivers crisp photos and smooth 4K videos. It also highlights a Product Showcase Setting that keeps items you’re holding in perfect focus, while the 3” vari-angle LCD lets you frame shots from any angle. Plus, it comes packed with the versatile 16-50mm f/3.5-5.6 OSS Lens, so you’re ready to shoot right out of the box.
Key Features
- Power in Every Shot: The Sony Alpha ZV-E10 combines an advanced Exmor R CMOS sensor with the BIONZ XR processing engine, delivering stunning 4K videos and sharp 11fps photos. It features a Product Showcase Setting that automatically focuses on the product you hold up, keeping your videos smooth and professional.
- Precision Focus: Keep your images and videos perfectly in focus with the ZV-E10’s face, eye, and subject tracking. Its seven customisable focus speeds let you craft smooth, professional transitions that match the mood of your video.
- Clear & Steady Shots: Enjoy handheld video without wobble, thanks to the camera’s advanced image stabilisation system. Its Face Priority Auto Exposure (AE) adapts to different lighting conditions, ensuring your face stays perfectly lit in any setting.
- Get Creative: Add cinematic flair to your shots with the ZV-E10’s Still/Movie/S&Q button, allowing you to shoot slow-motion videos up to 4× slower or quick-motion clips up to 60× faster. Both modes deliver stunning Full-HD quality without the need for post-editing.
- Instant Background Blur: With just one button press, you can instantly create professional-looking bokeh using the 'Defocus' option or keep everything sharp with the 'Clear' option.
- Clear Audio Performance: This Sony Alpha camera captures clear, front-focused audio with its internal Directional 3-Capsule Microphone. It also supports Sony microphones via the Digital Audio Interface for clean, digital sound.
- Convenient to Use: See every detail with the 3” vari-angle LCD touchscreen, which flips and rotates to let you compose photos and videos from any angle. It also supports Wi-Fi, Bluetooth v4.2, USB Type-C, and micro HDMI connections for seamless connection to various devices.
- Handy 16-50mm f/3.5-5.6 OSS Lens: The compact, versatile lens features a 16-50mm focal length, providing a useful mid-range zoom for capturing a variety of everyday scenes. It also features OSS (Optical SteadyShot) technology, which helps stabilise your footage, resulting in clearer photos and smoother videos.
| Brand | Sony |
|---|---|
| Product Type | Mirrorless Digital Cameras |
| Model Number | ZVE10LW |
| Colour | White |
Camera
| Camera Format | APS-C |
|---|---|
| Pixels (Actual) | 25 MP |
| Pixels (Effective) | 24.2 MP |
| Maximum Resolution | 6000 × 4000 |
| Aspect Ratio (Camera) | 1:1, 3:2, 4:3, 16:9 |
| Sensor Type | Exmor CMOS sensor |
| Sensor Size | 23.5 X 15.6mm |
| Image File Format | JPEG, RAW, JPEG + RAW |
| Image Stabilization | Digital & Lens Based (Optical OSS) |
| Processor Type | BIONZ X |
| Self-Timer | 10 Sec, 5 Sec, 2 Sec |
| In-Camera Image Post-Processing | Yes |
| Tripod Mounting Thread | Yes |
| Memory Card Type | SD (Secure Digital) cards, UHS-I (Ultra High Speed Phase I) |
| Panoramic Mode | Sweep Panorama |
Screen/Monitor
| Screen/Monitor Type | Vari-angle LCD monitor |
|---|---|
| Screen/Monitor Size | 3" |
| Screen/Monitor Resolution | 921,600 |
| Touchscreen (Screen/Monitor) | Yes |
Camera Exposure Control
| ISO Sensitivity | ISO 100-32,000 (expandable to 50–51,200) |
|---|---|
| Mechanical Shutter Speed | 1/4000 to 30 sec |
| Electronic Shutter Speed | 1/32,000 to 30 sec |
| Shutter Speed | 1/4000 to 30 sec (mechanical), 1/32,000 to 30 sec (electronic) |
| Metering Method | Multi-segment, Center-weighted, Spot |
| Metering Range | EV 0 – 20 (ISO 100, F1.4, 30 sec) |
| Exposure Modes | Program Auto (P), Aperture Priority (A), Shutter Priority (S), Manual (M), Movie, Scene Selection, Superior Auto |
| Exposure Compensation | ±5 EV in 1/3 EV steps |
| White Balance | Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Custom, Color Temperature (2500K–9900K) |
| Continuous Shooting (Mechanical Shutter) | Up to 11 fps |
Camera Focus
| Focus Type | Hybrid AF (Phase Detection + Contrast Detection) |
|---|---|
| Focus Mode | Single-shot AF, Continuous AF, Direct Manual Focus |
| Focus Points | 425 phase-detection AF points |
| Focus Sensitivity | EV -4 to 20 (at ISO 100, F2 lens) |
Video
| Video Format | XAVC S 4K (3840×2160), XAVC S HD (1920×1080), MP4 |
|---|---|
| Recording Limit | Up to 29 min 59 sec per clip |
| Video Encoding | H.264/AVC |
| Interval Recording | Yes |
| Frame Rate | 4K: up to 30p; Full HD: up to 120p |
| Timelapse | Supported via interval recording |
Camera Lens
| Lens Mount Type | Sony E Mount |
|---|---|
| Lens Included | Yes |
| Lens Type | Zoom lens (kit lens) |
| Focal Length | 16-50mm |
| Maximum Aperture | f/3.5-5.6 |
| Aperture Range | f/3.5-22 |
| Lens Focus Type | Autofocus (linear motor) with manual override |
| Lens Filter Size | 40.5mm |
| Format Compatibility | APS-C image sensor size |
| Angle of View | Approx. 83° (16mm focal length) |
| Maximum Magnification | Approx. 0.215x (kit lens) |
| Minimum Focus Distance | Approx. 0.25 m (kit lens) |
| Optical Design | 9 Elements in 8 groups (kit lens) |
| Diaphragm Blades | 7, Rounded blades (kit lens) |
Camera Flash
| Dedicated Flash System | Supports external flashes via hot shoe |
|---|---|
| External Flash Connection | Hot shoe |
Speaker / Sound
| Built-In Speakers | Yes |
|---|---|
| Number of Speakers | 1 |
| Speaker Type | Mono speaker |
Microphone
| Built-In Microphones | Yes |
|---|---|
| Number of Microphones | 1 |
| Microphone Type | Stereo and directional microphone |
Battery
| Battery Type | Lithium Ion (Li-ion) |
|---|---|
| Battery Model / Details | Sony NP-FW50 |
| Rechargeable | Yes |
| Battery Life | Up to 440 shots per charge (CIPA standard), Up to 80 minutes video recording (varies by settings) |
Charging
| Charging Method | USB Type-C |
|---|---|
| Charge Time | Approx. 2.5 hours via dedicated charger |
Connectivity
| Wired / Wireless | Wireless |
|---|---|
| Wireless Range | Up to 10m |
| Wireless Frequency Bands | 2.4 GHz & 5 GHz |
| Supported IEEE Standards | 802.11 b/g/n/ac |
| Connectivity Type | Bluetooth, Wi-Fi, USB Type-C, Micro HDMI |
| Bluetooth Power Class | Class 2 |
| Bluetooth Version | v4.2 |
Software / App Compatibility
| App Enabled | Yes |
|---|---|
| Compatible App | Sony Imaging Edge Mobile App |
| Compatible Mobile Operating System | iOS, Android |
| Compatible Operating System | Windows, macOS (for desktop software) |
Temperature / Humidity
| Operating Temperature | 0 to 40°C (32–104°F) |
|---|---|
| Operating Humidity | 85% or less (non-condensing) |
Dimensions
| Product Width | 6.7 cm |
|---|---|
| Product Depth | 5.4 cm |
| Product Height | 11.4 cm |
| Product Weight | 0.4 kg |
Warranty
| Manufacturers | 24 Months |
|---|
Expert Reviews
Customer Reviews
Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens is rated
out of
5 by
5.
Rated 5 out of
5
by
Mjps from
A Great Camera!
I bought this a month ago and immediately used it on my recent trip. I tried recording in 4K and also took pictures using the highest resolution. The results were amazing! The only downside is the stabilisation issue. Even with steady hands, it was a challenge to record while walking. Overall, the price is reasonable. Good for starters like me. I will definitely take this on my future trips this year and make travel diaries with it!
Date published: 2025-04-21
Rated 5 out of
5
by
GuitarFascination from
Vlogging ease
I use my ZV-E10 to capture video indoors and the camera handles low light perfectly. Setting the camera up is easy and being able to save these settings into favourites is a bonus. I could easily buy another of these (for those bonus angles).
Date published: 2026-02-05
Rated 3 out of
5
by
JUrtu from
Poor softwares
The quality of the camera is amazing. But it's shamed by the poor official software available through Sony.
Date published: 2024-04-07
Rated 5 out of
5
by
Ahmad from
Good quality
Just bought a week ago good quality special colour. And i am sony fan
Date published: 2024-07-18
Delivery
We aim to dispatch orders within 2 days. Delivery costs are calculated based on your location and the size of your order. Furniture may take up to 8 weeks to deliver as most products are made specifically for your order. Some Customer Direct products are shipped from overseas and may take longer to arrive. Some goods may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.
Easy returns
If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item ( conditions apply).
- Sony ZV-E10 Body w/ 16-50mm Lens - Black Kit
- Sony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)
- Sony ALC-B1EM Body Cap for E-Mount Cameras
- Sony AC Adapter
- Micro-USB Cable
- Shoulder Strap
- Wind Screen
Terms & Conditions
Pricing Terms
Limit 2 per customer. Personal shoppers only. Trade not supplied. Available from 6pm Tuesday 30th June 2026 until midnight Tuesday 14th July 2026.
Offer Terms
Harvey Norman Bonus Gift Cards are issued on receipt of goods. See www.harveynorman.co.nz/gift-card-terms-and-conditions.html or in store for terms, conditions and exclusions. Offer ends 5:59pm Tuesday 21st July 2026.
