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Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens

Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens

$1,248

Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens

ZVE10LW
A front view of the Sony Alpha ZV-E10 Mirrorless Camera
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Bonus
$1,248

$150 Harvey Norman Bonus Gift Card! Details

or 36 months of equal Gem Visa Interest Free Installments of
$34.67^
approximately
GEM Finance Card
Total repayments $1,248 excluding fees.

This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

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Available on 36 months of equal Interest Free instalments:

$34.67^
approximately
per month
^ Total repayments $1,248 (excluding fees). Payment is required monthly. Min purchase applies. Offer ends 30/06/2026. Exclusions, T&Cs & fees apply incl. a $55 Gem Visa estb. fee & annual fees ($65 Gem Visa (charged $32.50 half yearly)/$65 Gem CreditLine (charged $32.50 half yearly)). Interest rate (currently Gem Visa 29.49% p.a./CreditLine 29.95% p.a.) applies after any interest free term ends. Credit provided by Latitude Financial Services Ltd. For cash advances, an interest rate of 29.95% p.a. and fees of $2 Gem Visa/$6 Gem CreditLine applies. Further information on rates and fees can be found at gemfinance.co.nz.
How it works
Description

$150 Harvey Norman Bonus Gift Card!

Bring every moment into stunning focus with the Sony Alpha ZV-E10 Mirrorless Camera. Featuring the advanced Exmor R CMOS sensor and BIONZ XR processing engine, this gear delivers crisp photos and smooth 4K videos. It also highlights a Product Showcase Setting that keeps items you’re holding in perfect focus, while the 3” vari-angle LCD lets you frame shots from any angle. Plus, it comes packed with the versatile 16-50mm f/3.5-5.6 OSS Lens, so you’re ready to shoot right out of the box.

Key Features

  • Power in Every Shot: The Sony Alpha ZV-E10 combines an advanced Exmor R CMOS sensor with the BIONZ XR processing engine, delivering stunning 4K videos and sharp 11fps photos. It features a Product Showcase Setting that automatically focuses on the product you hold up, keeping your videos smooth and professional.
  • Precision Focus: Keep your images and videos perfectly in focus with the ZV-E10’s face, eye, and subject tracking. Its seven customisable focus speeds let you craft smooth, professional transitions that match the mood of your video.
  • Clear & Steady Shots: Enjoy handheld video without wobble, thanks to the camera’s advanced image stabilisation system. Its Face Priority Auto Exposure (AE) adapts to different lighting conditions, ensuring your face stays perfectly lit in any setting.
  • Get Creative: Add cinematic flair to your shots with the ZV-E10’s Still/Movie/S&Q button, allowing you to shoot slow-motion videos up to 4× slower or quick-motion clips up to 60× faster. Both modes deliver stunning Full-HD quality without the need for post-editing.
  • Instant Background Blur: With just one button press, you can instantly create professional-looking bokeh using the 'Defocus' option or keep everything sharp with the 'Clear' option.
  • Clear Audio Performance: This Sony Alpha camera captures clear, front-focused audio with its internal Directional 3-Capsule Microphone. It also supports Sony microphones via the Digital Audio Interface for clean, digital sound.
  • Convenient to Use: See every detail with the 3” vari-angle LCD touchscreen, which flips and rotates to let you compose photos and videos from any angle. It also supports Wi-Fi, Bluetooth v4.2, USB Type-C, and micro HDMI connections for seamless connection to various devices.
  • Handy 16-50mm f/3.5-5.6 OSS Lens: The compact, versatile lens features a 16-50mm focal length, providing a useful mid-range zoom for capturing a variety of everyday scenes. It also features OSS (Optical SteadyShot) technology, which helps stabilise your footage, resulting in clearer photos and smoother videos.
Specifications
All Product Details
Brand Sony
Product Type Mirrorless Digital Cameras
Model Number ZVE10LW
Colour White
Camera
Camera Format APS-C
Pixels (Actual) 25 MP
Pixels (Effective) 24.2 MP
Maximum Resolution 6000 × 4000
Aspect Ratio (Camera) 1:1, 3:2, 4:3, 16:9
Sensor Type Exmor CMOS sensor
Sensor Size 23.5 X 15.6mm
Image File Format JPEG, RAW, JPEG + RAW
Image Stabilization Digital & Lens Based (Optical OSS)
Processor Type BIONZ X
Self-Timer 10 Sec, 5 Sec, 2 Sec
In-Camera Image Post-Processing Yes
Tripod Mounting Thread Yes
Memory Card Type SD (Secure Digital) cards, UHS-I (Ultra High Speed Phase I)
Panoramic Mode Sweep Panorama
Screen/Monitor
Screen/Monitor Type Vari-angle LCD monitor
Screen/Monitor Size 3"
Screen/Monitor Resolution 921,600
Touchscreen (Screen/Monitor) Yes
Camera Exposure Control
ISO Sensitivity ISO 100-32,000 (expandable to 50–51,200)
Mechanical Shutter Speed 1/4000 to 30 sec
Electronic Shutter Speed 1/32,000 to 30 sec
Shutter Speed 1/4000 to 30 sec (mechanical), 1/32,000 to 30 sec (electronic)
Metering Method Multi-segment, Center-weighted, Spot
Metering Range EV 0 – 20 (ISO 100, F1.4, 30 sec)
Exposure Modes Program Auto (P), Aperture Priority (A), Shutter Priority (S), Manual (M), Movie, Scene Selection, Superior Auto
Exposure Compensation ±5 EV in 1/3 EV steps
White Balance Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Custom, Color Temperature (2500K–9900K)
Continuous Shooting (Mechanical Shutter) Up to 11 fps
Camera Focus
Focus Type Hybrid AF (Phase Detection + Contrast Detection)
Focus Mode Single-shot AF, Continuous AF, Direct Manual Focus
Focus Points 425 phase-detection AF points
Focus Sensitivity EV -4 to 20 (at ISO 100, F2 lens)
Video
Video Format XAVC S 4K (3840×2160), XAVC S HD (1920×1080), MP4
Recording Limit Up to 29 min 59 sec per clip
Video Encoding H.264/AVC
Interval Recording Yes
Frame Rate 4K: up to 30p; Full HD: up to 120p
Timelapse Supported via interval recording
Camera Lens
Lens Mount Type Sony E Mount
Lens Included Yes
Lens Type Zoom lens (kit lens)
Focal Length 16-50mm
Maximum Aperture f/3.5-5.6
Aperture Range f/3.5-22
Lens Focus Type Autofocus (linear motor) with manual override
Lens Filter Size 40.5mm
Format Compatibility APS-C image sensor size
Angle of View Approx. 83° (16mm focal length)
Maximum Magnification Approx. 0.215x (kit lens)
Minimum Focus Distance Approx. 0.25 m (kit lens)
Optical Design 9 Elements in 8 groups (kit lens)
Diaphragm Blades 7, Rounded blades (kit lens)
Camera Flash
Dedicated Flash System Supports external flashes via hot shoe
External Flash Connection Hot shoe
Speaker / Sound
Built-In Speakers Yes
Number of Speakers 1
Speaker Type Mono speaker
Microphone
Built-In Microphones Yes
Number of Microphones 1
Microphone Type Stereo and directional microphone
Battery
Battery Type Lithium Ion (Li-ion)
Battery Model / Details Sony NP-FW50
Rechargeable Yes
Battery Life Up to 440 shots per charge (CIPA standard), Up to 80 minutes video recording (varies by settings)
Charging
Charging Method USB Type-C
Charge Time Approx. 2.5 hours via dedicated charger
Connectivity
Wired / Wireless Wireless
Wireless Range Up to 10m
Wireless Frequency Bands 2.4 GHz & 5 GHz
Supported IEEE Standards 802.11 b/g/n/ac
Connectivity Type Bluetooth, Wi-Fi, USB Type-C, Micro HDMI
Bluetooth Power Class Class 2
Bluetooth Version v4.2
Software / App Compatibility
App Enabled Yes
Compatible App Sony Imaging Edge Mobile App
Compatible Mobile Operating System iOS, Android
Compatible Operating System Windows, macOS (for desktop software)
Temperature / Humidity
Operating Temperature 0 to 40°C (32–104°F)
Operating Humidity 85% or less (non-condensing)
Dimensions
Product Width 6.7 cm
Product Depth 5.4 cm
Product Height 11.4 cm
Product Weight 0.4 kg
Warranty
Manufacturers 24 Months
Reviews

Expert Reviews


Customer Reviews


Sony Alpha ZV-E10 Mirrorless Camera (White) with 16-50mm f/3.5-5.6 OSS Lens is rated 4.3 out of 5 by 3.
Rated 5 out of 5 by from A Great Camera! I bought this a month ago and immediately used it on my recent trip. I tried recording in 4K and also took pictures using the highest resolution. The results were amazing! The only downside is the stabilisation issue. Even with steady hands, it was a challenge to record while walking. Overall, the price is reasonable. Good for starters like me. I will definitely take this on my future trips this year and make travel diaries with it!
Date published: 2025-04-21
Rated 3 out of 5 by from Poor softwares The quality of the camera is amazing. But it's shamed by the poor official software available through Sony.
Date published: 2024-04-07
Rated 5 out of 5 by from Good quality Just bought a week ago good quality special colour. And i am sony fan
Date published: 2024-07-18
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Delivery

We aim to dispatch orders within 2 days. Delivery costs are calculated based on your location and the size of your order. Furniture may take up to 8 weeks to deliver as most products are made specifically for your order. Some Customer Direct products are shipped from overseas and may take longer to arrive. Some goods may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.

Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item ( conditions apply).

What's in the box
  • Sony ZV-E10 Body w/ 16-50mm Lens - Black Kit
  • Sony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)
  • Sony ALC-B1EM Body Cap for E-Mount Cameras
  • Sony AC Adapter
  • Micro-USB Cable
  • Shoulder Strap
  • Wind Screen
Terms & Conditions
Pricing Terms

Limit 2 per customer. Personal shoppers only. Trade not supplied. Available from 6pm Wednesday 3rd December 2025 until midnight Tuesday 16th December 2025.

Offer Terms

Harvey Norman Bonus Gift Cards are issued on receipt of goods and expire 2 Months from date of issue. Bonus gift cards are not redeemable for cash and cannot be used in the transaction in which it is issued. If goods are refunded, then the gift card must be returned (if unused) or the value of the gift card must be deducted from the refunded amount. See www.harveynorman.co.nz/gift-card-terms-and-conditions.html or in-store for terms and conditions. Offer ends 5:59pm Tuesday 16th December 2025.

Questions & Answers
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Product Care
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Discover all the benefits Product CareTM brings you:
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With Product CareTM you have certainty that your product is covered for a specific period of time. If, during the Product CareTM term, your product fails to operate as a result of an Eligible Fault*, we will provide a one-off replacement of Your Product.

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Our experienced support team ensures that the assessment, replacement or remedy process under your Product CareTM is a convenient experience. Whether you are experiencing a product fault or needing toll free technical assistance, our team is here to provide support every step of the way.

Advantage

Redeem exclusive Additional Benefits which will help you maintain your product and assist in an additional purchase.


There are exclusions and limitations to Product CareTM. This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

Learn more about Product CareTM.

Terms & Conditions

Pricing Terms

Limit 2 per customer. Personal shoppers only. Trade not supplied. Available from 6pm Wednesday 3rd December 2025 until midnight Tuesday 16th December 2025.

Offer Terms

Harvey Norman Bonus Gift Cards are issued on receipt of goods and expire 2 Months from date of issue. Bonus gift cards are not redeemable for cash and cannot be used in the transaction in which it is issued. If goods are refunded, then the gift card must be returned (if unused) or the value of the gift card must be deducted from the refunded amount. See www.harveynorman.co.nz/gift-card-terms-and-conditions.html or in-store for terms and conditions. Offer ends 5:59pm Tuesday 16th December 2025.

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