Loading...

Oral-B iO Series 10 Electric Toothbrush with Travel Case & App Support - Cosmic Black (IO10B)

Oral-B iO Series 10 Electric Toothbrush with Travel Case & App Support - Cosmic Black (IO10B)

$699

Oral-B iO Series 10 Electric Toothbrush with Travel Case & App Support - Cosmic Black (IO10B)

IO10B
A cosmic black Oral-B iO brush with a charger, case, and head holder
Shortlist Compare
$699
or 36 months of equal Gem Visa Interest Free Installments of
$19.42^
approximately
GEM Finance Card
Total repayments $699 excluding fees.

This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

Find in Store

For delivery estimate & stock availability


Available on 36 months of equal Interest Free instalments:

$19.42^
approximately
per month
^ Total repayments $699 (excluding fees). Payment is required monthly. Min purchase applies. Offer ends 30/06/2026. Exclusions, T&Cs & fees apply incl. a $55 Gem Visa estb. fee & annual fees ($65 Gem Visa (charged $32.50 half yearly)/$65 Gem CreditLine (charged $32.50 half yearly)). Interest rate (currently Gem Visa 29.49% p.a./CreditLine 29.95% p.a.) applies after any interest free term ends. Credit provided by Latitude Financial Services Ltd. For cash advances, an interest rate of 29.95% p.a. and fees of $2 Gem Visa/$6 Gem CreditLine applies. Further information on rates and fees can be found at gemfinance.co.nz.
How it works
Description

  • Please note this product is not available in all stores but can be ordered.

    Delivery expectation: 1-2 weeks
    This item is available by special order and may not be stocked in stores. Purchase online today to secure your product. For more information, please contact your local Harvey Norman store.

Enjoy personalised, precise, and comfortable cleaning every time with the Oral-B iO Series 2 Gentle Clean Sensitive Electric Toothbrush. This device features a dentist-inspired round head with adaptive micropulsations, plus iO Revolutionary Technology to elevate your oral care experience. It also highlights an innovative A.I. 3D Teeth Tracking, Position Detection technology, iO Pressure Sensor, 7 cleaning modes, and a 2-minute timer to help you build better brushing habits. Plus, this unit includes a handy charging travel case, so you can bring it anywhere effortlessly.

Key Features

  • Protect Your Smile: Go from hesitant brushing to confident smiling. The Oral-B iO Series 10 isn't just a brush; it's the gentle breakthrough that empowers you to prioritise oral health without sacrificing comfort.
  • Better For Your Gums: Featuring an iO Pressure Sensor, this electric toothbrush helps take care of your gums and enamel by reminding you to be gentler when brushing too hard. It utilises an intuitive light indicator that turns red when you scrub your teeth with force, green when you’re brushing just right, and white when you’re brushing too softly.
  • Smart Features: Oral-B’s iO Series 10 Toothbrush integrates AI 3D Teeth Tracking (3 tooth surfaces) and Position Detection technology (16 zones), guiding you on how to clean all areas of your mouth.
  • Streamlined Brushing Performance: This Oral-B Electric Toothbrush boasts a unique round brush head that skilfully cleans your mouth using micro-vibrations and innovative oscillating actions.
  • Brushing Modes: This Oral-B electric toothbrush lets you customise the way you brush with its seven handy cleaning modes, including Daily Clean, Sensitive, Whiten, Gum Care, Intense, Super Sensitive, and Tongue Clean.iO Pressure Sensor
  • Get The Right Time: Thanks to its built-in timer, you can easily check if you’ve been brushing for 2 minutes. The toothbrush also buzzes every 30 seconds to remind you to change brushing zones to achieve optimum cleaning.
  • Long-Lasting Battery Life: This toothbrush’s battery provides consistent, powerful cleaning performance for up to 2 weeks on a single 3-hour charge. It also comes with a magnetic charger, making power-ups easier than ever.
  • App-Enabled: By connecting your electric toothbrush to the Oral-B app (download required), you can regularly keep track of your brushing habits, utilise iO Sense real-time coaching, pick your indicator’s colours, as well as access other additional features right on your smart device.
  • Travel-Friendly Case: To help keep your teeth clean even while you’re away from home, this electric toothbrush comes with a Charging Travel Case. Now you can conveniently recharge the iO Series 10 anywhere you go!
  • Recommended Age: This Oral-B iO Series 10 Electric Toothbrush is suitable for use by individuals aged 3 years old and above.
Specifications
All Product Details
Brand Oral-B
Product Type Electric Toothbrushes
Model Number IO10B
Colour Black
Dental & Mouth Care
Travel Case Included
Age Recommended 3+
Dental & Mouth Care Feature
  • Daily Clean
  • Deep Clean
  • Tongue Clean
  • Gum Care
  • Sensitive
  • Whitening
  • Cavity Reducing
  • Plaque Removal
  • Replacement Reminder
  • Real Time Feedback
  • Pressure Feedback
  • Timer
Dental & Mouth Care Accessories
Replaceable Brush Heads Yes
Number of Brush Heads Included In Box 2
Brush Head Design Round Head, Click on
Bristle Type Oscillating, Rotating, Pulsating with Micropulsations
Settings
Number of Settings 7 (Smart adapt, Daily Clean, Intense, Sensitive, Gumcare, Whitening, Tongue Clean)
Handle Design
Handle Design Easy click-on Brush Heads
Timer
Timer Details 2 minutes with 30-second intervals
Technology
Technology Type Pressure Control
Sensors Built-in Pressure Sensor
Connectivity
Wired / Wireless Wireless
Connectivity Type Bluetooth
Bluetooth Version v4.2
Smart Features
Display Type Digital Display, LCD
Durability
Durability Feature Water-Resistant
Software / App Compatibility
App Enabled Yes
Compatible App Oral B App
Compatible Mobile Operating System Apple iOS, Android OS
Personal Care Power
Corded or Cordless Cordless
Cord Length 90mm
Battery Details Lithium Ion (Li-ion)
Battery Life Up to 2 Weeks
Rechargeable Yes
Battery Indicator Yes
Charge Time 3 hours
Charging Method DC-In Charging Dock
Wattage/Voltage 7W 100-240V 50/60Hz
Auto Shut Off Yes
Sustainability
Eco Friendly Recyclable packaging
Dimensions
Product Width 2.8 cm
Product Depth 2.8 cm
Product Height 24 cm
Product Weight 0.2 kg
Warranty
Manufacturers 24 Months
Reviews
Oral-B iO Series 10 Electric Toothbrush with Travel Case & App Support - Cosmic Black (IO10B) is rated 4.1 out of 5 by 84.
Rated 5 out of 5 by from Excellent [This review was collected as part of a promotion.] I’ve had a few electric toothbrushes but nothing like this one. Top-tier toothbrushes! Always wonder if I’m brushing correctly, now with this toothbrush I don’t have to wonder no more. The app personalizes your brushing with real-time feedback, guiding you for perfect coverage, brushing time, and brushing pressure for a delightfully effortless clean. Great toothbrush recommend it! Pros: The deep cleaning Easy setup The app is easy to use Detail information after each session Fast charging Travel case Led color display Good quality Cons: The brush head is a little large
Date published: 2023-06-29
Rated 1 out of 5 by from Terrible purchase Because of the design of the brush, thick head with holes in it, each time brushing my teeth ends in my being covered in toothpaste and slobber. Slobber and paste foam flow out of my mouth the entire time I’m brushing my teeth because the head is sooooo thick my lips do not seal around it I guess and the holes in the head allow my slobber and paste foam to just flow all over the handle and my arms and my shirt. It’s a mess and a terrible experience. I would 100% return this if I had the box still. Terrible experience every day multiple times a day. I should have never switched from Phillips.
Date published: 2024-06-10
Rated 5 out of 5 by from Great features [This review was collected as part of a promotion.] I came across the new Oral B i10 at just the right time. Over the years I have been using the Sonicare toothbrush on a daily basis but it finally quit on me. So I thought I’d give this one a try. I like the fact that it’s available in black and not just white, it looks cool. Secondly with all the technology these days it’s amazing how it works with the app and can detect and keep track of where you’re brushing and how well you’re brushing. And lastly but most importantly, it does just as great a job with the round brush head as the sonicare keeping my teeth smooth and clean everyday
Date published: 2023-07-24
Rated 5 out of 5 by from Amazing! [This review was collected as part of a promotion.] There is no other word to describe the Oral B iO series 10 but amazing! I wasn't sure if I was going to like the round brush head as I am use to a "regular" toothbrush but I love it. This this is so smart! It has different settings for gum care, sensitive, whitening and even tongue clean. This thing even has an app that helps you clean. It shows how long you cleaned and what areas you missed or need to go back and focus on. I can not wait to go to the dentist and see what my hygienist says about my teeth and gums. I just know this thing is making a difference! Wow!
Date published: 2023-06-20
Rated 1 out of 5 by from Absolutely hate it I never leave reviews on things and I never pay attention to product design, but this is without a doubt, the most poorly designed object I’ve ever used. The heads of the tooth brush get INSANELY moldy, even after deep cleaning and taking the head apart and keeping it dry. It has a crazy amount of nooks and crannies, making it impossible to clean well. Luckily I have a white one so I can see the mold, whereas my partner has the black one—making it impossible to see all of the disgusting black mold growing the in the grad and the base. Worst. Product. Ever.
Date published: 2025-09-30
Rated 5 out of 5 by from Amazing! [This review was collected as part of a promotion.] Wow! What a toothbrush, I honestly won’t really need to go back to my dentist for cleanings anymore because this toothbrush will probably do a better job than they can! Lots of features including things like too much pressure on your teeth or brushing too long/short etc. also you can get an almost 3d imaging while you’re brushing! Extremely useful for what it is! I swear my teeth have never felt cleaner! Battery takes a couple of hours to charge but will hold tremendously! Too many features to list so you’ll just have to give it a shot! Highly recommend!!
Date published: 2023-07-07
Rated 5 out of 5 by from Cleanest Teeth Ever! [This review was collected as part of a promotion.] My teeth are the cleanest they've ever been without getting a cleaning at the dentist! I love this toothbrush! The display to show what mode you are choosing is great, no more guessing. It's very easy to use for the most part. I haven't had much luck with the bluetooth, but I'm not the best with high tech devices. My phone doesn't seem to want to connect to both the brush and base at the same time, but I haven't spent a lot of time on it. This does not detract from the toothbrush to me though. It's not something my other toothbrush had and I feel this is still overall 100 times better than my other name-brand powered toothbrush.
Date published: 2023-07-11
Rated 1 out of 5 by from Not worth the money Very expensive toothbrush but doesn’t last long. I bought mine 2 years ago and hardly use it but the grey drive cylinder broke, now unusable. I must say that when it was working, it worked well. But the amount I paid was too much for just a 2 years use.
Date published: 2024-02-04
  • y_2025, m_12, d_3, h_9
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_84
  • loc_en_NZ, sid_137064, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_harvey-norman-en_nz
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 294.18ms
  • REVIEWS, PRODUCT
Delivery
Delivery

We aim to dispatch orders within 2 days. Delivery costs are calculated based on your location and the size of your order. Furniture may take up to 8 weeks to deliver as most products are made specifically for your order. Some Customer Direct products are shipped from overseas and may take longer to arrive. Some goods may take longer to deliver if a product is currently not in stock. A staff member will contact you where this occurs.

Easy returns

If you feel your product has failed a Consumer Guarantee (as defined by New Zealand Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item ( conditions apply).

What's in the box
  • 1 x Power Brush Handle
  • 2 x iO Brush Heads
  • 1 x Magnetic Charger
  • 1 x Brush Head Holder
  • 1 x Charging Travel Case
Terms & Conditions
Pricing Terms

Special pricing is valid until 16/12/2025.

Questions & Answers
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 83.8ms
  • QUESTIONS, PRODUCT
  • bvseo-msg: HTTP status code of 404 was returned;
Product Care
With Product CareTM you can relax knowing Your purchase comes with additional protection.

Discover all the benefits Product CareTM brings you:
Certainty

With Product CareTM you have certainty that your product is covered for a specific period of time. If, during the Product CareTM term, your product fails to operate as a result of an Eligible Fault*, we will provide a one-off replacement of Your Product.

Support

Our experienced support team ensures that the assessment, replacement or remedy process under your Product CareTM is a convenient experience. Whether you are experiencing a product fault or needing toll free technical assistance, our team is here to provide support every step of the way.

Advantage

Redeem exclusive Additional Benefits which will help you maintain your product and assist in an additional purchase.


There are exclusions and limitations to Product CareTM. This section should always be read in conjunction with the Terms and Conditions for Product CareTM.

Learn more about Product CareTM.

Terms & Conditions

Pricing Terms

Special pricing is valid until 16/12/2025.

Recommended for you

Online Shopping

Help & Support

Services

My Account

About Us

© 2007-2025 Harvey Norman Stores (NZ) Pty Limited, Private Bag 94035
Manukau, Auckland 2241
All prices are inclusive of GST.

Visa GEM AfterPay American Express Mastercard Paypal
Secure online shopping
✖

Select Location

Use my location

Please confirm your selection

confirm
change store selection

Store Picker

Travel Mode

Stores