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Mascara

Let your lashes speak volumes! Whether you’re after a subtle daytime zhuzh or a bold evening look, we have mascaras that enhance your natural beauty, lengthen and thicken and can take your look from daytime to nighttime.
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Add flair, volume and length with every swipe

What are the different types of mascara?

Mascara comes in various formulas, each designed to enhance your lashes differently.

  • Volumising mascara: Adds fullness and thickness to make lashes appear bolder and denser.
  • Lengthening mascara: Extends the look of your lashes, perfect for short or fine lashes
  • Curling mascara: Helps lift and curl straight lashes, often paired with a curved wand.
  • Waterproof mascara: Resists sweat, tears, and humidity—ideal for long wear or special occasions.
  • Tubing mascara: Forms tiny "tubes" around each lash for smudge-proof, easy removal.
  • Lash-defining mascara: Offers subtle enhancement for a clean, everyday look without clumps.

Which mascara works best for various makeup looks?

The right mascara can elevate your entire makeup look, whether you’re going for something soft and natural or bold and dramatic.

  • Natural everyday look: Use a lash-defining or lengthening mascara with a lightweight formula for a clean, subtle boost.
  • No-makeup style: Try a brown or clear mascara for soft definition that enhances without looking obvious.
  • Glamorous or evening look: Go for a volumising and lengthening mascara in rich black for fuller, dramatic lashes that stand out.
  • Outdoor or all-day events: Choose a waterproof formula that resists smudging and stays put through tears, sweat, or humidity.
  • Lash extensions or sensitivity concerns: Use a tubing mascara for gentle wear and easy removal without rubbing.

Achieving your best look with mascara

To make the most of your lashes, start by curling them with an eyelash curler to lift and open up your eyes. Apply your mascara from the roots to the tips using a gentle wiggling motion to separate lashes and add volume. Let the first coat dry slightly before applying a second to build length and intensity without clumping. And don’t forget the corners and bottom lashes for a full, balanced look. For extra definition, you can use a lash comb to separate any clumps.

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© 2007-2026 Harvey Norman Stores (NZ) Pty Limited, Private Bag 94035
Manukau, Auckland 2241
All prices are inclusive of GST.

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