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Eye Shadow

Define, add depth or make those eyes pop with a splash of colour from our collection of eyeshadows! Whether you're after bold or vibrant hues or subtle, everyday neutrals, we have eyeshadow palettes and singles in every shade and finish. Choose from cream, liquid, stick, or pressed powder formulas to suit your style.
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What are the different types of eye shadow?

Understanding the different formulas and finishes of eye shadow can help you achieve the exact look you want.

  • Palette: These pre-selected collections of shades are perfect for creating cohesive looks and are a great way to try new colours.
  • Pressed powder: The most common type, these are compact and easy to apply with a brush. They come in every finish imaginable, from matte to glitter.
  • Cream or liquid: These formulas are often more vibrant and long-lasting than powders. They're great for creating a solid wash of colour or for use as a base to make other colours stand out.
  • Loose pigment: These are highly concentrated, loose powders that offer intense colour payoff. They can be applied wet for a metallic finish or dry for a soft, diffused look.

Tips for applying eye shadow effectively

Getting the most out of your eye makeup is easy with these simple tips.

  • Prep your lid: Use a primer or a concealer on your eyelid before you apply any shadow. This helps the colour pop and last longer.
  • Start with a base colour: Apply a neutral, matte shade all over your lid to even out the skin tone and provide a smooth base for blending.
  • Build up slowly: Start with a small amount of product and build up the intensity. It’s easier to add more colour than to take it away.
  • Blend, blend, blend: Use a fluffy brush to blend the edges of your shadows. This creates a seamless, professional finish and prevents harsh lines.

How to choose the right eye shadow?

Choosing the right eye shadow depends on your skin tone, eye colour, and the look you want to achieve. For everyday wear, neutral tones like browns, taupes, and soft pinks are versatile and flattering on most skin tones. If you want to make your eyes pop, consider shades that contrast with your eye colour. The formula also matters—powder shadows are great for blending, while creams offer bold pigment and long wear. Stick or liquid shadows are perfect for quick application and on-the-go touch-ups. Whether you’re going for a subtle glow or a bold statement, the right eye shadow completes your look.

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© 2007-2026 Harvey Norman Stores (NZ) Pty Limited, Private Bag 94035
Manukau, Auckland 2241
All prices are inclusive of GST.

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